Country
中国(China)
Official website
无
Company Introduction
Founded in 2012, it started with brand consulting and strategy and gradually expanded into a comprehensive brand service company from brand consulting, advertising creative design to online interactive communication. Brand PH contains the company's business philosophy, that is, the brand gains exponential growth and improvement of brand value concentration through Brand PH diagnosis; Brand PH believes that the way of completing the project alone can not bring real help to the brand health. Brand PH is determined to stand at the starting point of the brand, become a partner of customers, truly integrate into the work needs of customers, make continuous progress with customers, become a healthy brand and become a hall level brand.
Images
Brand Name
Baixiaochun
Designer Name
D Designer: Li C； Creative Director: Xing Cheng； Strategy Director: Nie Xin
Position of Designer
D Designer: Li C； Creative Director: Xing Cheng； Strategy Director: Nie Xin
Client
JUNLEBAO DAIRY GROUP
Target Group
Young women aged 18-35 pay attention to their internal and external good state, pay attention to the intake of protein nutrition, hope to be able to obtain customized products according to their own needs, and are willing to pay more premium for health and beauty
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 特殊渠道，如健身中心、美容中心等
Positioning
大货 Mass Production
Design Story
Background: 1.With the global health trend, protein food has developed into an important emerging category; 2.In the post epidemic era, Chinese consumers are increasingly aware of the importance of protein nutrition; 3.Hyaluronic acid has many physiological functions and is an important non renewable nutrient element in human body; 4.Hyaluronic acid has been approved by national policies to become a new food raw material, and new brands and products related to hyaluronic acid continue to emerge; 5.In the era of beauty economy, the oral beauty market is growing rapidly, and hyaluronic acid has become the fastest growing Oral Beauty raw material in the world; Strategy: When this protein represents a new trend in the future and hyaluronic acid is the new demand of the current market, we should take advantage of the nutritional category cognition of milk brand to open up new tracks, innovate categories and empower brands; Create a new generation of innovative functional youth nutrition products, which can provide protein water for beauty.
Highlights
1. Learn from the bottle design of cosmetics to make the product look unique, have stronger function perception and have a sense of premium 2. The whole package creates a fashionable atmosphere through color contrast, hand-painted graffiti and pearlescent + hot color gold printing process 3. The color bottle series design of multiple colors meets the dual needs of female consumer groups for beauty and freshness 4. Direct perception and highlight the selling point of hyaluronic acid 5. Strengthen the protein content and improve the healthy and nutritional properties of the product
Market Performance
无
Material
PET塑料 PET material
Craft
The bottle label adopts full package design, pearlescent material and hot color gold treatment to improve the product texture and the shelf impact of packaging
Does the design solve the problems that are common across the product category?
nothing
What functional designs of the work have enhanced the user experience?
Bottle type of cosmetics to enhance consumers' perception of beauty and health
Did the design help increase the sales performance of the product?
nothing
Does the work consider sustainability (environmentally or commercially, or both)?
nothing