Country

中国(China)

Official website

http://www.chinafoodpack.com/

Company Introduction

JiaMei Packaging for short, with stock code 002969.SZ, is a platform enterprise serving beverage brands with the whole industry chain. It is specialized in providing customers with the services including research and development, design, production and sales of all kinds of beverage packaging containers, as well as research and development, filling production and beverage channel marketing of all kinds of beverage formula. It owns more than 20 subordinate companies, and the group's business covers sectors such as iron printing, three-piece can, two-piece can, ABC can, TBC can, aseptic paper bag, PET, and beverage production.

Images

Brand Name

无

Designer Name

成有王记：LIU XINGZENG；三主粮：Peng Gao

Position of Designer

Chief designer Illustrator

Target Group

For women in the 21st century, independence, the pursuit of health, freedom, passion and beauty have become the core vocabulary. They have their own unique world outlook and independent consciousness of life. This is exactly in line with the characteristics of Chengyouwangji products! Therefore, Chengyouwangji is mainly aimed at high-end women aged 18-40. While bringing them taste buds with moderate sour and sweet experience, it also brings them a natural and healthy life experience!

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

限量款/联名款 Limited Edition/IP Collaboration

Design Story

Design background and concept: The history and culture of Chengyou Wangji can be traced back to the Guangxu period, and it was inherited from multiple generations of family skills; the inheritance memory is related to its Qingyan ancient town; the cultural attributes of its products are a mark of Chinese culture. In the design, the unique "archway" image of Chinese culture is used as the main visual graphic, which is intended to highlight: the traditional Chinese beverage style contrasted with the trend of fashionable beverages; the combination of Chinese culture and beverages is a Chinese style in beverages.The red tank not only complements the color of bayberry, but also promotes the Chinese red of the era to the world. The image is complete and highly recognizable, which can attract the attention of target customers on the shelf. So as to effectively improve the brand's communication and sales.

Highlights

1. The image of the archway shows a strong Chinese cultural atmosphere 2. The text dark pat Packaging design: This product is mainly used in the group purchase gift and customized gift market, so we chose the interactive design method, and the product packaging appears in the form of semi-finished products. After customizing or purchasing the product, consumers can write any language on the label to improve the product packaging. What gives the product to customers and friends is the surprise brought by the combination of sincerity and good wine.

Market Performance

Packaging design: This product is mainly used in the group purchase gift and customized gift market, so we chose the interactive design method, and the product packaging appears in the form of semi-finished products. After customizing or purchasing the product, consumers can write any language on the label to improve the product packaging. What gives the product to customers and friends is the surprise brought by the combination of sincerity and good wine.

Material

其他

Craft

Product selling point focus, product concept combing and product packaging design. The latitude 41 ° ~ 43 ° north is the world recognized golden growth latitude zone of oats. The plateau area above 1000 meters above sea level, with an average annual temperature of 2.5 ℃ and an average sunshine of 16 hours, is the best natural environment for oats to grow. Oats have a long history of cultivation in China. China began to grow oats in 2500 BC, covering all mountainous areas, Gaoyuan and the northern alpine and cold areas. The third staple food group continued to build an innovation chain around the oat industry chain and "build the third staple food for Chinese people". Oat brewed beer is one of the three main grain products. It is made from oat, rye and hops essence.