Country

中国(China)

Official website

http://m.warmlightbrand.com

Company Introduction

Established in 2015, Warm Light Design has eight years of experience in new retail brand building and 18 years in comprehensive brand development. Focusing on overall brand building in new retails, we build brands from a multidimensional perspective—from brand positioning to visual tone presentation—with full and professional execution capability to promote the holistic brand construction from 0 to 1. Since its establishment, we have built and cooperated with many zero-to-one new retail brands. We have also provided comprehensive services to many ten-billion-yuan-scale companies, involving brand rejuvenation, specialisation, and packaging systematisation. At Warm Light Design, we help our clients determine their brand position in the market, create an exclusive brand visual image and provide more in-depth brand layouts and strategic advice.

Images

Brand Name

无

Designer Name

Wramlightbrand

Position of Designer

Designer

Client

无

Target Group

Targeting fast-paced young consumers who pursue convenient and healthy lives with personalised consumption needs.

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货 Mass Production

Design Story

Since entering the instant food market, Akuan has made a name and occupied its market share. It then entrusted us with upgrading and shaping its brand to improve its competitiveness and expand the market. Through insight into young people's consumer needs and visual preferences, we created a more unified and exclusive visual branding sets for Akuan. We strengthened the brand equity in visual design, refined the Chinese character"宽（the "kuan" in "Akuan"）" for optimised application, and created a brand super symbol. Furthermore, we changed the original brand image cognition by choosing a colour system through more youthful and fashionable colour matching. These, while realising product identity, maximise the brand attitude, eliminate the sense of separation between brand style and product packaging, and make the branding sets systematic and holistic.

Highlights

For Akuan's brand upgrade, we align more with young consumers' cognition for brand identity when building up the super symbol, increasing memory points and exclusivity based on the original brand equity. In addition, the reshaping of brand characters and brand attitudes, as a solution to consumers' emotional appeals and consumption cognitions towards the brand, stimulates the purchasing desire of potential consumers while improving the trust of existing audiences.

Market Performance

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Material

PET塑料 PET material

Craft

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