Country

中国(China)

Official website

http://m.warmlightbrand.com

Company Introduction

Established in 2015, Warm Light Design has eight years of experience in new retail brand building and 18 years in comprehensive brand development. Focusing on overall brand building in new retails, we build brands from a multidimensional perspective—from brand positioning to visual tone presentation—with full and professional execution capability to promote the holistic brand construction from 0 to 1. Since its establishment, we have built and cooperated with many zero-to-one new retail brands. We have also provided comprehensive services to many ten-billion-yuan-scale companies, involving brand rejuvenation, specialisation, and packaging systematisation. At Warm Light Design, we help our clients determine their brand position in the market, create an exclusive brand visual image and provide more in-depth brand layouts and strategic advice.

Images

Brand Name

无

Designer Name

Wramlightbrand

Position of Designer

Designer

Client

无

Target Group

Targeting sportspersons such as professional athletes and senior sports enthusiasts; gen Z youth who pursue self-discipline and healthy life, value self-pleasing experiential consumption and the functional ingredients of products; office workers lacking exercise and suffering from fatigue due to long-term working

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货 Mass Production

Design Story

Under the trend of "big health", the healthy ingredients of beverages received great value. For Super Deneng, a new series of the well-known beverage company Jianlibao, we expected to create a unique packaging vision as a hot-selling. We renewed the style of the original products by inpouring a sense of health and technology to better suit the audience's aesthetics and the product ingredient features, creating an exclusive and recognisable packaging for it with super symbol designs. In the visual design, we extracted the "+" symbol in the brand name to create a brand super symbol and, with a layout of the tiler and multiply,maximised the symbol recognition. The packaging colour system incorporates a sense of technology and sports, which effectively increases shelf identity and variation, strengthens the product's capacity of scene adaptation, and combines sports scenes with targeting the office workers, occupying the vertical market, making a breakthrough in the energy drink subdivision track.

Highlights

This time, our packaging vision for Super Deneng is to create a brand super symbol based on refining brand equity. It builds up the exclusiveness and uniqueness of the brand by exhibiting the symbol to an extreme, forming unavoidable display memory and focalisation by the powerful visual impact. Furthermore, it fulfils the transmission of product information, improving product communication efficiency. At the same time, it considers the application needs of multiple scenarios and adds highlights to the visual identity of the packaging through colour matching with a sense of technology and a sense of health. It breaks consumers' inherent impression of energy drinks, using the visual display of fashion technology to help consumers quickly identify the product on the shelf, creating variation for the brand to stand out in its kind.

Market Performance

无

Material

PET塑料 PET material

Craft

无