Country
中国(China)
Official website
无
Images
Brand Name
无
Designer Name
Mark
Position of Designer
CEO
Target Group
Young people who are immersed in life and need emotional relief.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
Lai Xiao Jiang-127's design is based on young people, containing 7 bottles, each containing 2 two sauce flavor Baijiu, which is just a comforting amount of alcohol in a day. Each bottle also contains emotional key words. It combines the joyful spirit and the simple idea in each bottle of sauce wine, giving them unique emotional attributes, so that consumers can find a way of telling their hearts through drinking. The silver outer package is like a mirror, which leads people to see the most real themselves. The wine molecular elements on the package also depict the sauce wine gene, so that the wine in the bottle can listen to your story. The way of cabinet opening box is more convenient, and it also brings more sense of ceremony to drinking. The compact storage method just wraps 7 bottles of small wine to ensure the safety and stability during transportation.
Highlights
The set contains a fragrant tablet called "Huanxi", which exists as an Easter egg, which not only surprises consumers, but also removes the smell of alcohol after drinking.
Market Performance
无
Material
纸质 Paper; 其他
Craft
Foil stamping/Laser/uv/Embossing
What functional designs of the work have enhanced the user experience?
The way of cabinet opening box is more convenient, and it also brings more sense of ceremony to drinking. The compact storage method just wraps 7 bottles of small wine to ensure the safety and stability during transportation.
Additional Materials