Country
中国(China)
Official website
无
Images
Brand Name
无
Designer Name
Mark
Position of Designer
CEO
Target Group
A trendy urban youth group who likes outdoor activities
Major sales
电商 E-commerce
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
Under the epidemic, travel is from far to near, Cun-huanxi is inspired by urban outdoor travel, and on the basis of geographical distance, it pursues a deeper spiritual "zero distance". The wine bottle is innovatively designed on the basis of the classic bottle shape, inheriting the cultural genes of the classic sauce wine and adding a new era design concept. At the same time, the packaging also extracts the unique historical and cultural visual symbols of Maotai Town - "M" letter and snake totem, "M" is the first letter of Maotai, and rotated 90 degrees is the "E" representing eternity. Continue to digest and move towards a new life. When rotated 180 degrees, it is the shape of the Chinese "mountain", which is also the first letter of "Mountain", which means the sauce and wine culture nurtured in the depths of the mountains. There is a circle of ouroboros totem 3.3cm above the bottom of the cup. The wine is in line with the legendary "weight of the soul of 21 grams" at this scale, which further expresses the design concept of Cun-huanxi 5 to bring people's hearts closer.
Highlights
The soy sauce and wine submerged the snake body on the cup, which is exactly 21 grams, the weight of the legendary soul. The image of the Ouroboros chasing and swallowing by itself merges into infinity ∞ when drinking in pairs, and the soul and the soul are intertwined, sharing joy outdoors.
Market Performance
无
Material
纸质 Paper; 木质 Wood; 其他
Craft
Foil stamping/Concave-convex
What functional designs of the work have enhanced the user experience?
The outermost backpack of Cun-huanxi is made of DuPont material, which is wear-resistant, moisture-proof, and reusable. It is closer to the outdoor use scene. Put on the Cun-huanxi and go to the mountains to feel the joy.
Does the work consider sustainability (environmentally or commercially, or both)?
In terms of environmental protection, Cun-huanxi's packaging uses recyclable corrugated cardboard to reduce the burden on the earth. The outermost backpack is made of DuPont material, which is wear-resistant, moisture-proof, reusable, and closer to outdoor use scenarios.
Additional Materials