Country
中国(China)
Official website
www.chali.com
Company Introduction
CHALI was founded in August 2013 and is headquartered in Guangzhou. CHALI is a high-end tea brand and also a professional tea service provider in China. The original leaf triangle tea bag is the hero product. With its full channel marketing strategy, CHALI has established strong brand awareness and influence power in market . It’s already becoming a benchmark for China's tea new retail industry.
Images
Brand Name
CHALI
Designer Name
无
Position of Designer
无
Target Group
Who has a strong interest in the national tide culture and likes the sense of conflict between ancient and modern things. The pursuit of good looking packaging design and intrinsic cultural added value. The product should be fashionable, fun, and more healthy and good taste.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
In 'A dream of Red Mansions', there are nearly 300 descriptions of tea, and the word "tea" appears 459 times. The inspiration of "CHALI Red Mansion Tea Gift Box" comes from the romantic and elegant classic of tea science 'A Dream of Red Mansions'.
Highlights
The gift box design uses the classical empty window aesthetics and is accompanied by modern bronzing technology, which is exquisite and generous. Through the fan-shaped empty window, the four Jinling Beauty are displayed in the Q version of the image, combining modern trends with classic traditions, and paying tribute to the classics ‘Red Chamber Sighing Tea’ which is the best interpretation of the national tide. The four teas in the gift box are given poetic names: Fei Hua Ning Dai Lu (Green Tea), Meigui Zui PU'ER (Rose Pu'er Tea), Guihua Xiang Wu Long (Osmanthus Oolong Tea), Feng Wu Nong Dan Hong (Black Tea).
Market Performance
无
Material
PET塑料 PET material; 纸质 Paper
Craft
The outer box adopts the mainstream UV lithographic offset printing method in the industry, combined with the application of white ink and reverse frosting process, to achieve different brightness, multi-level matte contrast effect at one time. In addition, the theme graphic adopts the concave and convex process, which makes the entire picture level of the carton more abundant. The fan-shaped part of the tin can is made of transparent iron effect, which makes the whole picture more metallic, and the convex process is added to the character, so that the character image is more distinct.
Does the design solve the problems that are common across the product category?
无
What functional designs of the work have enhanced the user experience?
The outer box is a cardboard + hard box combination drawer gift box, relative to the all-gray board gift box, de-traditional and simplified, simple and generous, that is, light and gift box sense. It has a strong metallic texture, high gloss and attracts the eye. The exquisite tin which printed with the image of Jinling Beauty Q edition is not only convenient for the preservation of tea bags, but also can be used as a storage jar or display.
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
无