Country
中国(China)
Official website
www.visdombrand.com
Company Introduction
VISDOMBRAND consultant focuses on brand strategy upgrading and product integration innovation landing. With more than 18 years of accumulated experience, with the unique identity of "strategic man + product man + creative man + artisan", we solve the fundamental problems of the brand for customers. The working principle of Xiancao is, first, to help customers see the competitive research position, and re-examine and redesign the business based on the positioning; The second is to help customers based on positioning with shelf thinking brand, product design ground, one step in place, do not detour, reduce brand communication and marketing costs.
Images
Brand Name
Meihuali
Designer Name
Rock LV
Position of Designer
Artistic Creative Director
Target Group
Mature women
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
Chen Yingrui, the founder of Meihuali, believes that the user group of low-alcohol fruit wine should be more matured women. Therefore, the packaging style should be more delicate and beautiful, so as to bring beautiful feelings to them. The round paper can body with hand-drawn graphics as a whole, and the black and white tones partially used to highlight the key points to increase the visual level presents customers the taste of the product at a glance. The bronzed brand logo enhances the sense of luxury and make the packaging more eye-catching. The use of the FSC-certified environment-friendly paper with textures creates a delicate and elegant visual style, which makes the low-alcohol wine brands more distinguished on the market with pink as the main tone.
Highlights
The round paper can body with hand-drawn graphics as a whole, and the black and white tones partially used to highlight the key points to increase the visual level presents customers the taste of the product at a glance.
Market Performance
无
Material
纸质 Paper
Craft
The bronzed brand logo enhances the sense of luxury and make the packaging more eye-catching. The use of the FSC-certified environment-friendly paper with textures creates a delicate and elegant visual style, which makes the low-alcohol wine brands more distinguished on the market with pink as the main tone.