Country
中国(China)
Official website
www.visdombrand.com
Company Introduction
VISDOMBRAND consultant focuses on brand strategy upgrading and product integration innovation landing. With more than 18 years of accumulated experience, with the unique identity of "strategic man + product man + creative man + artisan", we solve the fundamental problems of the brand for customers. The working principle of Xiancao is, first, to help customers see the competitive research position, and re-examine and redesign the business based on the positioning; The second is to help customers based on positioning with shelf thinking brand, product design ground, one step in place, do not detour, reduce brand communication and marketing costs.
Images
Brand Name
Wake-up Luwei
Designer Name
Rock LV
Position of Designer
Artistic Creative Director
Target Group
Fitness people who pursue health
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Wake-up Luwei product line. We have established a striking and rigorous visual identity system for Awakening Luwei, including rules for colors, fonts, symbols, typography and graphic application. On the packaging screen, in the upper part, the brand becomes the most important identification subject, and in the lower part, different regional tastes correspond to the images of white feather chickens with different national costumes and different dynamics, and point to the real shooting and appetizing chicken breast jerky graphics , to attract the attention of consumers; the front tear and the back both tell the story of a good chicken through hand-painted pictures and handwritten fonts, which vividly and interestingly enhances users' awareness of product quality and forms a distinct brand and product identification. The new packaging has helped Awakening Luwei to stand out from the fierce online and offline competition, with strong growth.
Highlights
The front tear and the back both tell the story of a good chicken through hand-painted pictures and handwritten fonts, which vividly and interestingly enhances users' awareness of product quality and forms a distinct brand and product identification.
Market Performance
无
Material
PET塑料 PET material
Craft
PET packaging bag, surface important information using UV