Country
中国(China)
Official website
http://www.braveiy.com/
Company Introduction
Founded in 2006, Braveiy is a fast growing manufacturer of dietary supplements and one of the most competitive nutrition and health products industrial enterprises. 40% of its products are exported to more than 40 countries and regions such as Europe and America, and 60% are sold domestically. The factory covers an area of 76 mu, with 12500 square meters of 100,000 level production workshop, two in the R & D center, can achieve soft capsule, tablet, hard capsule, drink, powder and other different dosage form production. It has passed BRCGS, NSF, ISO9001, ISO14001, IS045001, HACCP and the European Union animal origin registration and other nine authoritative certification.
Images
Brand Name
无
Designer Name
Wang Mengyue
Position of Designer
Graphic Design Supervisor
Target Group
People who are prone to hair loss, broken hair and little hair volume
Major sales
其他销售渠道 全渠道
Positioning
其他 为发量增长有需求的人群从头发根部提供能量
Design Story
The product positioning is: hair energy - to provide energy from the hair root for the people in need of hair growth, the ultimate goal of this product is to let customers have healthy hair root and beautiful hair. Therefore, in the initial conception, the idea that wants to highlight the expression is positioned as "hair like a cloud". Then according to the characteristics of plant essence ingredients ,finally pomegranate flowers were selected as auxiliary elements.
Highlights
The label design form of this product is the most popular illustration at the moment. At the same time, in order to combine the design concept of "hair like clouds", we choose the color matching of national tide wind, which is hot in the design trend. While the overall picture has color tension, the printing method of dumb silver backing paper and reverse UV is adopted to give the finished product a sense of granularity and fine flash, so that the final product presents both classical elegance and popular gorgeous.
Market Performance
无
Material
PET塑料 PET material
Craft
Using PET material, light weight and not easy to break, but also to achieve personalized customization, help enterprises to solve the traditional glass bottles easily broken, homogenization and other problems, greatly improve the product transportation convenience and safety, show product personalized.
Does the design solve the problems that are common across the product category?
Similar products are mainly glass bottles, and due to the material constraints of the single form of packaging, has been unable to meet the new generation of consumers, environmental protection, high appearance level, portable, safe demand. Energy - A variety of plant essence drinks are made of PET material, which can meet the customized and personalized needs of bottle color, bottle shape, label and so on. Solve the problem of homogenization of bottle packaging of traditional similar products.
What functional designs of the work have enhanced the user experience?
Different bottle color, increase visual effect Exquisite appearance, slim bottle body, high appearance level, like "lipstick" directly into the bag.
Did the design help increase the sales performance of the product?
PET material is light and unbreakable, easy to transport, reduce transport costs. 25ml is twice as concentrated, efficient and delicate as the traditional 50ml. Fiber bottle body, ready to drink, more convenient.
Does the work consider sustainability (environmentally or commercially, or both)?
With the consumption upgrade of the new generation of consumers, the problems exposed by the traditional glass dosage form such as: heavy, fragile, safety risks, etc., have been unable to meet the needs of the new generation of consumers, environmental protection, high appearance level, portable, safe. Hair energy - a variety of plant essence drink, PET material, non-toxic, tasteless, can be directly used in food packaging, light and not broken, easy to transport, reduce transport costs. 25ml is twice as concentrated, efficient and delicate as the traditional 50ml. Fiber bottle, with drinks, more convenient. 25ml small Q vial has been highly concerned and recognized in the oral beauty field once it was launched, opening a new chapter for the iterative upgrading of oral beauty drinks.