Country

中国(China)

Official website

none

Company Introduction

Key Advertising focuses on the 0-1 creation of brands, and the 1-100 upgrading and maintenance of brands that are deeply involved in the domestic FMGG market. We are good at brand positioning strategy, product strength optimization strategy, especially brand naming creativity and product packaging design. Service customers include: Bright Dairy (Youbei, Changyou, Gexing, Taste, Truthfulness and other brands), Weiquan Dairy, Wei Gang Dairy, etc. Tracy McGrady, good fortune, repetition, etc. Jinfeng Wine Industry (Shikumen, Hejiu, golden times, etc.), Dong 'e Ejiao, shanghai jahwa (Shuangmei), Yuyuan Group, Meilin Group, Baoding Brewing, Ziyan, Tang's Cake.

Images

Brand Name

Weizhixiang

Designer Name

Aiya Hou&money

Position of Designer

GCD&Design team leader

Client

Suzhou Weizhixiang Food Co., Ltd.

Target Group

In first- and second-tier cities, 23-40 years old, mainly female, young families and high-quality families with 2-3 small families, and first- and second-tier cities, 20-30 years old living alone in urban white-collar workers, mainly graduate students of single people. These target groups are busy with their daily work, want to eat at home, and want to eat fast and well.

Major sales

电商 E-commerce

Positioning

大货 Mass Production

Design Story

Weizhixiang, the first listed semi-finished food category. Key Advertising upgraded Weizhixiang's brand strategy and visual identity, and innovated its packaging in e-commerce and new retail channels. Optimize the brand logo of Weizhixiang, keep the original smiling and delicious expression, change the original understanding of more snacks, upgrade to a more high-quality and healthy smile expression, and integrate "speed grid" as a brand and product auxiliary type.

Highlights

According to the brand strategy, in response to the needs of e-commerce and new retail customers for semi-finished food to be "fast, healthy and delicious", the dishes are classified into different grades, such as roasting, stewing and frying, and the most core production methods and time are simplified and innovatively stewed 5' ( Stewed for 5 minutes), fried 3' (fried for 3 minutes) and other visual hammers, combined with watercolor appetizing dishes, and strengthened the nutritional elements of the dishes, creating a complete new visual identity system of semi-finished food.

Market Performance

无

Material

PET塑料 PET material; 纸质 Paper

Craft

无