Country
中国(China)
Official website
无
Company Introduction
Wisdom Ocean (Guangzhou) Cultural Communication Co., Ltd. has been focusing on the FMCG industry for 19 years and has a unique international creative vision. It has provided high-quality product visual upgrade services for many top foreign-funded FMCG customers. As a visual creative integration agency, we use the integration power of strategic thinking, design and marketing to provide customers with multi-dimensional and comprehensive solutions. With packaging design, graphic design and food photography as the core, it provides strategic consulting, brand visual system design, product industrial design, graphic visual creativity, business photography, video shooting and other services.
Images
Brand Name
WanChai Ferry
Designer Name
Lin wang
Position of Designer
Creative Director
Client
General Mills,NYSE:GIS
Target Group
Target consumers of Wanchai wharf: young families (25 – 40) mainly white-collar women, with high education and income, pursue high-quality life and enjoy high-end unique delicacies.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
In order to distinguish from the conventional products of the brand, while maintaining the traditional tone of the original golden yellow, give a unique product name area to the high-end product line on the right side of the package, and match it with a beautiful brush font, which can better highlight the distinctive high-end sense of each taste and improve the overall quality. From the main perspective of the ingredients on the left side of the package, the main high-quality prawns are supplemented by other high-end rare ingredients, which are set off by the delicacy of the golden tray. The selected ingredients are carefully selected, and the quality is more ceremonial and noble. The printing process adopts metal ink to highlight the grade, combined with the presentation of exquisite ingredients, so as to jointly realize the brand premium.
Highlights
From the main perspective of the ingredients on the left side of the package, the main high-quality prawns are supplemented by other high-end rare ingredients, which are set off by the delicacy of the golden tray. The selected ingredients are carefully selected, and the quality is more ceremonial and noble. The printing process adopts metal ink to highlight the grade, combined with the presentation of exquisite ingredients, so as to jointly realize the brand premium.
Market Performance
Since the beginning of the epidemic in 2020, the sales volume of Wanchai wharf, which has the advantage of convenient storage of frozen food, has increased significantly, especially the products of Zun fresh shrimp series, which are rich in prawn meat as the selling point to attract consumers to buy.
Material
PET塑料 PET material
Craft
PET plastic film is used as the main packaging material, supplemented by edible metal ink to highlight the overall sense of quality.