Country
中国(China)
Official website
http://www.bluecheminee.com
Company Introduction
Images
Brand Name
Blue Cheminée
Designer Name
Fan Chun ,Zhang Wenshuai，Dong Fengyu
Position of Designer
Creative Director，Design Director，Industrial Designer
Client
Blue Cheminée
Target Group
Young urban people, love health people and have certain requirements for the quality of life.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Modern young people are inseparable from the coffee, The coffee usage scenarios and methods are relatively fixed, and brewing is relatively cumbersome. So we designed an instant espresso. Espresso can be sprayed by pressing, and can be drunk immediately. A can of coffee can brew 12 cups. It is simple and portable. Breaking the original coffee experience, it is also more environmentally friendly than the regular espresso package.
Highlights
The use experience breaks the Convention, and the reduced drinking coffee is super fresh-keeping through nitrogen filling in aluminum cans. It adopts the form of pressing and spraying, that is, spraying and drinking, which is convenient and fast. One can soak 12 cups, which is more green and environmentally friendly than other products. The outer packaging adopts triangular structure to enhance the compression resistance of the packaging and have a certain degree of brand recognition.
Market Performance
Null
Material
PET塑料 PET material
Craft
PET material
Does the design solve the problems that are common across the product category?
Regular coffee brewing is cumbersome and the scene is single.Through the technology of nitrogen filling and super preservation in aluminum cans, shrink drinking coffee can be sprayed and drunk immediately. One can can brew 12 cups and is easy to carry.
What functional designs of the work have enhanced the user experience?
Through the technology of nitrogen filling and super preservation in aluminum cans, the brewed coffee can be brewed for 12 cups. Compared with other products, it is more green, environmentally friendly and easy to carry.
Did the design help increase the sales performance of the product?
The new product use and appearance style have quickly attracted a group of early adopters. With the characteristics of instant spraying and drinking and easy to carry, Popular with campers.
Does the work consider sustainability (environmentally or commercially, or both)?
The common coffee products on the market are one cup and one package. In the form of instant coffee, one can brew 12 cups, reducing a large number of packaging. At the same time, the materials such as can packaging are environmentally friendly and recyclable.