Country
中国(China)
Official website
http://www.fangjiapuzi.com/
Company Introduction
Founded in 1906, Mr Fang's Store is a century old shop focusing on Oriental tonic ingredients. It is positioned as national tonic. It is mainly engaged in tonic dry goods, fashionable health tea, medicine and food homologous tonic health products, etc. So far, it has served more than 10 million families and received more than 5 million high praise. Its products are exported to Hong Kong, Macao, Taiwan, Southeast Asia and other countries and regions.
Images
Brand Name
Mr Fang's Store
Designer Name
DUO WANG
Position of Designer
Chief Designer
Client
无
Target Group
The target group is young men and women aged 18-30. Students, white-collar workers and other groups engaged in mental activities and light physical activities, as well as other social groups in sub-health physique.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Chinese culture has a long history, and more and more young people spontaneously carry forward Chinese culture. As the old saying goes: "gourd, fortune also.". Gourd is a mascot in Chinese culture with good luck, health, longevity, auspiciousness, evil elimination, blessing and protection for future generations. Therefore, the visual design of the product is integrated with the Chinese cultural element - gourd. The shape of the gourd carries the concept of "although the gourd is small, it hides the world and accompanies me thousands of miles", which makes consumers have an emotional resonance: "although the gourd is small, it can contain everything, and accompany me through many places". Borrowing the shape of gourd, integrating the seven colors of the classic animation "Gourd " and "Rainbow", and matching with the seven flavors of vitality powder, it is intended to make consumers have cultural resonance in emotion and deal with the sub-health state in the high-profile society in a modern way with the concept of traditional diet and recuperation.
Highlights
Vitality powder series products adopt the world's first new generation of plant molecular directional purification and extraction technology pleesit. Through the whole process vacuum constant low temperature and pure physical wall breaking extraction, the molecular level removes impurities, agricultural residues and heavy metals, reconstitutes crystals at low temperature, is highly concentrated at 5-15 times, and is dissolved in 3 seconds without residues. Combined with the creative idea of the role of alchemy and gathering essence, the consumers are more comfortable when they drink, and in the mood of pleasure, they have a healthy diet for their body condition.
Market Performance
无
Material
PET塑料 PET material; 纸质 Paper
Craft
The outer box of the package is made of transparent PVC, and the silver ironing process is applied in some areas; The inside is a paper card holder; The inner container is made of plastic gourd shaped spoon and sealed with aluminum film.
Does the design solve the problems that are common across the product category?
Comparison of similar products: 1 Accurate control of product dosage; 2. Better sealing, firm and fall resistant, which can be used immediately to avoid moisture; 3. It is easy to carry, does not need to be used with a spoon, and will not take up more space.
What functional designs of the work have enhanced the user experience?
Through the shaping of planed gourd, the spoon and container are combined into one. The concave convex shape of gourd provides users with a holding experience similar to that of spoon.
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
The gourd is made of PP material and food grade material. The reuse direction of the design is fully considered in the modeling design of product container. A single container can be used as a desk pen holder; The combination of the four containers can be used as the dust-proof support at the bottom of the notebook computer, which is designed for students and white-collar groups; A large number of containers can be used as decorative puzzle patches to make creative puzzles for the wall.