Country
中国(China)
Official website
http://www.fangjiapuzi.com/
Company Introduction
Founded in 1906, Mr Fang's Store is a century old shop focusing on Oriental tonic ingredients. It is positioned as national tonic. It is mainly engaged in tonic dry goods, fashionable health tea, medicine and food homologous tonic health products, etc. So far, it has served more than 10 million families and received more than 5 million high praise. Its products are exported to Hong Kong, Macao, Taiwan, Southeast Asia and other countries and regions.
Images
Brand Name
Mr Fang's Store
Designer Name
LIJUAN XU
Position of Designer
Senior Design Manager
Target Group
Women aged 15-65 who love beauty and people who want to increase the content of collagen in their bodies and strengthen the ability of skin repair are the main consumer groups. Young people account for more than 65%, and students, white-collar workers and other occupations are the main users.
Major sales
电商 E-commerce; 大型商场 Shopping Mall
Positioning
礼品 Gift
Design Story
As a traditional Chinese tonic, fish maw is one of the "eight treasures" as famous as bird's nest and shark's fin. It is known as "Ginseng in the sea". It can beautify and nourish the face, supplement collagen, promote blood circulation, replenish blood, stop bleeding, resist cold and dispel dampness, and improve human immunity. However, the traditional fish maw stewing process is complex, time-consuming and laborious. The whole production process of instant fish maw temperature control equipment to strictly control the temperature and time, which is more scientific, more professional and more rigorous, which greatly saves people's time cost and maximizes the retention of nutritional value. Therefore, instant fish maw is loved by more and more consumers because of its convenience, quickness and safety. Coconut milk Tremella fish maw is mainly consumed by women. The packaging box is designed with purple and pink as the main color, combined with gradual sky blue, revealing a beautiful and noble atmosphere all the time. Bring people a kind of spiritual feeling of "often eating fish maw, people are more charming than flowers".
Highlights
This packaging box takes the most common "bowl" of Oriental diet as the carrier. The bowl contains the delicious dishes of Chinese people, which means to put all nourishment and beauty into the bowl, so that consumers can feel the ritual sense of bowl loaded diet of Chinese culture when opening the bowl for tonic. The purple logo of GI stands in the middle of the picture, and the design around the package is integrated with GI logo, so that consumers can notice the selling points at the first time. The whole outer package is filled with light wavy patterns, which adds lightness and flexibility of fish to the picture on the basis of space enrichment, implying that GI makes people's body light, so that the whole picture reveals a trace of lightness in calmness.
Market Performance
无
Material
纸质 Paper
Craft
无
Does the design solve the problems that are common across the product category?
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What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
无