Country

中国(China)

Official website

无

Company Introduction

In 1958, the birth of "Xichang Daying Dairy Farm" marked the first dairy enterprise in Liangshan. In 2006, Xichang Sanmu Dairy Co., Ltd. passed the certification of "ISO9001 International Quality Management System". In 2014, "Sanmu milk products" won the title of Famous brand products in Sichuan Province. In 2015, xichang Sanmu Dairy Co., Ltd. formally cooperated with New Hope Dairy Co., Ltd. and established Xichang Newhope Sanmu Dairy Co., Ltd. All the time, the company adhere to the concept of creating Liangshan characteristics exquisite milk enterprise, to create Liangshan own good milk.

Images

Brand Name

Liangshan Snow

Designer Name

Yingming Luo,Lijun Wan

Position of Designer

The creative director，the designer

Target Group

Local young consumers, students and some middle-aged people who like to drink yogurt and drinks; Other places (mainly Sichuan and Chongqing) to Liangshan tourism group.

Major sales

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

礼品 Gift

Design Story

Combined with the refreshing taste of the product and the idea of highlighting the "cool", we designed 4 scenes on the back of the product on the basis of retaining the original Liangshan Snow logo font and layout: Natural climate, history of science and technology, folk culture, food life, and Liangshan representative Qionghai and Lushan scenic area, satellite launch, torch festival and brazen barbecue as the screen, plus the corresponding copy, the purpose is to make local people feel the pride of Liangshan through packaging, inspire outsiders to Liangshan yearning.

Highlights

The packaging design highlights the characteristics of Liangshan from four dimensions, which can communicate with consumers directly through the screen, so that local people feel the pride of Liangshan and inspire outsiders to yearn for Liangshan.

Market Performance

Sales: 3.3 million/month

Material

纸质 Paper

Craft

Clean milk - heating ingredients of raw milk - homogenization - sterilization - cooling, inoculation and fermentation, secondary ingredients after the end of fermentation, pure water constant volume - preheating again homogenization sterilization - cooling filling - finished product; Has been widely used.