Country

中国(China)

Official website

https://www.designbridge.com/

Company Introduction

Design Bridge is a global design agency with 5 Studios around the world. Founded in 1986 in London, UK, Design Bridge has organically grown Studios in Amsterdam, Singapore, New York and Shanghai, and there are now over 400 people working collaboratively around the world. Experts at building emotional connections with consumers through exceptionally crafted, powerful design, Design Bridge works with some of the most iconic brands in the world, as well as some of the smallest and newest (and most exciting) start-ups. Design Bridge has won numerous international creative awards including Pentawards, Mobius, New York Festivals, Design Week Awards, D&AD and DBA Design Effectiveness for a broad range of clients that includes Unilever, Diageo, Mastercard, Colgate-Palmolive, Reckitt and Mondelēz. You’ll often find us speaking at industry events and on creative awards judging panels, and we're involved in a series of programmes and initiatives that support the future generation of talent, including running our own annual student awards competition.

Images

 

Brand Name

Wu Liang Ye 501 （please noted that the product only has official Chinese name）

Designer Name

Tom Gilbert - Executive Creative Director/Founding Partner (Shanghai) ; Soh Jin Ping – Design Director (Shanghai) ; Toh Meng Lee - 3D Technical Design Director (Singapore) ; Ong Jian An – Senior CGI Artist (Singapore) ; Aaron Lim – 3D Design Director (Shanghai)

Position of Designer

Executive Creative Director/Founding Partner; Design Director ; 3D Technical Design Director ; Senior CGI Artist ; 3D Design Director

Client

Wuliangye Yibin Co.,Ltd

Target Group

Affluent & luxury spirit collectors

Major sales

电商 E-commerce; 其他销售渠道 private events 私人活动宴会

Positioning

限量款/联名款 Limited Edition/IP Collaboration

Design Story

Wu Liang Ye’s baijiu distillery dates back over 600 hundred years to the glorious Ming Dynasty. That same distillery is still responsible for creating the finest baijiu in China. We were given the opportunity to design a bespoke decanter and showcase, worthy of holding the most precious liquid in the Wu Liang Yu collection. The Ming Dynasty, flourished with celebratory bright hues and intricate ornate details became our source of inspiration that ultimately led us to creating a classic timeless design that exudes the luxury codes and imperial influences of the great dynasty. The decanter, following the iconic Wu Liang Ye drum-shape, is a statement of true luxury with every detail and gilded craft. We paid homage to the Ming dynasty with a bottle closure inspired by the Emperor’s crown. A ceramic centre, painted with intricate traditional pattern, was meticulously set between metallic components, reflecting the fine craft of the past in a modern way. Each decanter is presented in an outer case handmade in a rare wood (phoebe zhennan or金丝楠) traditionally found in Sichuan province, close to where the Wu Liang Ye distillery lies. Wu Liang Ye 501 Ming is truly an exquisite baijiu befitting of royalty.

Highlights

Wu Liang Ye 501 Ming is the most luxurious product in the massive Wu Liang Ye portfolio, and we found the perfect design approach to convey the story of such a precious liquid by bringing the opulence of the Ming royalty into the design for a baijiu distilled from the pits dating back to the great Ming dynasty.

Market Performance

N/A. The product is not officially launch

Material

木质 Wood; 其他

Craft

Each decanter is fully handcrafted by renowned Chinese craftsmen in crystal glass and finished with hand detailing. The outer case is made with a rare wood (phoebe zhennan or金丝楠) traditionally found in Sichuan province, close to where the Wu Liang Ye distillery lies. Different assembly of premium materials came together to create the harmonious balance of craft and luxury.

Does the design solve the problems that are common across the product category?

N/A

What functional designs of the work have enhanced the user experience?

N/A

Did the design help increase the sales performance of the product?

N/A

Does the work consider sustainability (environmentally or commercially, or both)?

N/A