Country
中国(China)
Official website
https://www.designbridge.com/
Company Introduction
Design Bridge is a global design agency with 5 Studios around the world. Founded in 1986 in London, UK, Design Bridge has organically grown Studios in Amsterdam, Singapore, New York and Shanghai, and there are now over 400 people working collaboratively around the world. Experts at building emotional connections with consumers through exceptionally crafted, powerful design, Design Bridge works with some of the most iconic brands in the world, as well as some of the smallest and newest (and most exciting) start-ups. Design Bridge has won numerous international creative awards including Pentawards, Mobius, New York Festivals, Design Week Awards, D&AD and DBA Design Effectiveness for a broad range of clients that includes Unilever, Diageo, Mastercard, Colgate-Palmolive, Reckitt and Mondelēz. You’ll often find us speaking at industry events and on creative awards judging panels, and we're involved in a series of programmes and initiatives that support the future generation of talent, including running our own annual student awards competition.
Images
Brand Name
The Singleton
Designer Name
Aaron Lim - 3D Design Director (Shanghai) ；Leonard Lam - Design Director (Singapore) ；Toh Meng Lee - 3D Technical Design Director (Singapore, Shanghai) ；Ong Jian An - Senior CGI Artist (Singapore) ；Jon Neal - Creative Director (Singapore) ；Tim Siro - Executive Creative Director (Singapore)；Jack Chao - Creative partner（JCDesign）
Position of Designer
3D Design Director ； Design Director ； 3D Technical Design Director ；Senior CGI Artist ； Creative Director ； Executive Creative Director
Client
Diageo
Target Group
Affluent & luxury spirit collectors
Major sales
其他销售渠道 拍卖活动 Auction events
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
The Singleton Paragon of Time expressions are the oldest and rarest whiskies The Singleton has ever released – over half a century of skilled ageing embody the Paragon of Time series’ masterful exploration of time itself. Such long-matured whiskies only attain real character and true richness through great skill and care; shaped to perfection by our slow-crafting tradition. We were tasked to create a bespoke decanter and accompanying case that befit this rare and exceptional liquid. The crystal bottle was hand-crafted in the UK with a refined and true Singleton silhouette, the intricate metal work crafted by royal warrant holders, Thomas Fattorini. The five facets, cask-shaped collar and crystal wings of the bottle all subtly reflect the very cask that protected this precious liquid for over half a century. We brought to life a robust leathered lined cabinet with its imposing form housing individually both the ultra-bespoke crystal bottles in their own way. The 53yo is glorified in the centre amongst 5 layers of gilt-edged oak, each representing a decade of maturation, while the 54 yo is presented before a Scottish highland inspired display intricately layered with 54 pieces of oak and copper each marking the year to when it finally get uncased. Only 117 bottles of the 53yo, and 265 bottles of 54yo were made available to the world.
Highlights
We worked in collaboration with world-renowned craftsmen and facilities to ensure that every single piece of the design is considered and designed to elevate the brand above and beyond, making the design truly befitting for the oldest and one of the most luxurious spirits from the Diageo group.
Market Performance
Only 117 bottles of the 53yo, and 265 bottles of 54yo were made available to the world, all the sets are auctioned or sold.
Material
木质 Wood; 其他
Craft
The decanter is fully handcrafted in crystal glass and finished with hand-detailed metal components. The outer case is entirely bespoke and handmade with a mixture of luxury materials such as oak wood, copper, velvet, and leather.
Does the design solve the problems that are common across the product category?
N/A
What functional designs of the work have enhanced the user experience?
N/A
Did the design help increase the sales performance of the product?
N/A
Does the work consider sustainability (environmentally or commercially, or both)?
N/A