Country
中国(China)
Official website
www.dragonrouge.com
Company Introduction
Dragon Rouge is a global brand strategy and creative agency. We design for brands with bold ideas and brave hearts. We use strategy, design and innovation to ignite brands and propel them forward. Giving them the clarity, vitality and relevance they need to succeed.
Images
Brand Name
Budweiser Brew master reserve
Designer Name
Juan Tan 陈汉全 (创意总监）, MARZOLFF YANN（资深设计师）
Position of Designer
Juan Tan 陈汉全 (创意总监）, MARZOLFF YANN（资深设计师）
Client
Anheuser - Busch InBev (China) Co.,Ltd
Target Group
Beer aficionados/collectors
Major sales
电商 E-commerce
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
Budweiser Brew Master reserve 2.0 limited edition, adopts the secret formula from brewing competition, combined with world’s top hops and the ancient monastery brewing method. Every step and each bottle is strictly controlled by brewing master and it is the most high-end beer on the market at present. Under the wave of limited edition collection, Budweiser Masters hopes to present a limited edition beer in the Year of the Tiger to further enhance the brand' high-end image. The main consumer groups are middle-aged beer lovers. Master Budweiser hopes to bring New Year wishes through the pack to consumers. To wish consumer like the king of the forest to have the spirit and courage of tigers, also have a great success in their life.
Highlights
Budweiser Brew Master Limited Edition 2.0, each bottle has an exclusive tag with a unique number, especially design for beer collectors or lovers. The pattern and graphic vividly combine the tiger roaring totem and New year celebrating elements. The golden shine Tiger roaring pattern stamping on the matte black bottle body which dramatically enhance the majestic of the design. Creatively using the champagne bottle shape to break the impression and the bottle plug been finely carved as tiger head to further enhance the premiumness. When consumer open the tiger head plug, not only create a sense of ritual of celebrating, also can be seen as a power of controlling.
Market Performance
无
Material
其他
Craft
The entire body of the bottle textured with matte finishing, and the tiger roaring totem and New Year elements are displayed with golden coating. Red colored diamonds been decorated as tiger's eye while silver diamonds are used to embellish the New Year elements. The 'Brewmaster reserve' identification features a textured metal patch.
Does the design solve the problems that are common across the product category?
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
无