Country
中国(China)
Official website
http://www.weilong1993.com
Company Introduction
Founded in 1993, Weilong Food Co., Ltd. is a high-end casual snack brand company that integrates R&D, production and sales. It has snack brands such as Weilong, Aidou, Crazy Biscuit City and Big Bang Life, involving nearly 300 products in three categories, including cookies, puffed and spicy snacks. At present, it has established four professional production bases in Jining, Shandong, Chongqing and Zhangzhou, Fujian. Has become the "three squirrels", "Liangpinpuzi", "Pepsi" and "unified" and other well-known brands of At the same time, we have exported to USA, Canada, Australia, Korea, Malaysia and Thailand.
Images
Brand Name
Aidou
Designer Name
Zhongda Lu
Position of Designer
Design Supervisor
Target Group
Young, individualistic, adorable, female consumers with their own attitude towards life
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Aidou Hi Potato Stick is a puffed snack that is different from traditional potato chips and fries, it has a hollow shape in the shape of a stick, eating with a sense of air, non-fried baking process, making its taste more crispy. The packaging is linked to the brand positioning, using IP images combined with a strong sense of appetite for potato sticks, together to showcase the product. The target group of potato sticks is young, individualistic and like cute things, and they have their own attitude towards life. So our task was to create a packaging design that fits with both the product and the audience. Cute and memorable, combined with the brand's concept of conveying amusement and temperature, to create the "Aizou" of the snack industry.
Highlights
We created two cute pandas with a "bamboo forest" of potato sticks and flavorful ingredients in the background. The core image is two pandas eating a potato stick together, slowly pulling open the jacket, the potato stick gets longer and longer, innovative and conveys fun. At the same time, pull open the package to see a paragraph or amusing or spoof text, the temperature of the lifestyle to consumers. The package has a striking 3 0's icon, 0 added preservatives, 0 added artificial colors and 0 trans fatty acids, indicating that we follow a healthy and friendly brand attitude and are committed to product innovation and research and development.
Market Performance
None
Material
纸质 Paper
Craft
spot-color printing + drumming + bright UV + matte film. Patented pulling method，With certificate
What functional designs of the work have enhanced the user experience?
Pull-out opening, then present a variety of text, to give you a happy smile ~
Did the design help increase the sales performance of the product?
There are 1, has an exclusive patented outer box, pull-out type, snacks open a new choice, a variety of text inside the box 2、The playful and cute image of a small panda, loved by children and young people 3, packaging with yellow, blue, green as the main color, respectively, orange, yellow, purple as the supporting color, showing a young, energetic, energetic atmosphere.