Country
中国(China)
Official website
无
Company Introduction
Flavor Description (abbreviated): Dedicated to nutritious design, just like the meaning of good food. We focus on artistic creation in the field of fine food and drink, brand construction and management, product planning and creativity, packaging design and production, etc. We provide services such as technical experiment with image and paper products printing. We also constantly explore the feasible boundaries of products and derivatives.
Images
Brand Name
HOOKFOOD
Designer Name
Seven、MengYang Wang
Position of Designer
Brand manager；Brand partner
Target Group
Lazy young people who love cats, dogs, and good tea; middle-aged and elderly people who love new trend；people who need portable drinks at home, in office, outdoor, on a trip and in other scenarios. They like simple, efficient and high-quality life. They don't like the cumbersome way of brewing drinks such as "Gongfu Tea", but at the same time they have extremely high standard for tea products.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
LIFE IS FULL OF DRAMAS. We care more about health, good taste and good looks than our users do. The dramatic life scene illustration of "cat and dog affairs" unlocks the real happiness of Oriental tea for young people. They can share the beauty of time with their loved ones, dogs and cats in a pleasant afternoon tea time, accompanied by soft music and warm sunshine. However, real life is always full of drama. Lovely "children" (cats and dogs) bring us happiness and chaos. As a responsible "parent", deal with this frequently crazy moment, be quiet, make a cup of tea and enjoy life with a plain attitude.
Highlights
The original "Miaow & Woof" independent illustration tea bag is like a dramatic life scene in real life. The one-piece hot stamping outer box with art paper（Fedrigoni） is full of texture. The random postcards can be collected or hung on the wall. There are also a series of coasters, decorative paintings and other cultural and creative peripherals, all together creating a life atmosphere.
Market Performance
Nothing
Material
纸质 Paper
Craft
The outer packaging box of the product adopts a one-piece cutting die structure design, Fedrigoni art paper, and full-page with hot black gold stamping. The attached postcard adopts four-color printing and super-sensing paper art embossing. The teabag prefabricated bag adopts four-color printing, super-sensing paper composite aluminum foil bag and other conventional processes.
Does the design solve the problems that are common across the product category?
Similar designs are mostly conveyed in the style of simple design, plants or copywriting. The illustration theme of "Miaow & Woof" is easy to arouse users' empathy. The content conveyed is more close to life, dramatic and narrative. Every time you open a bag of tea, it feels like starting a family drama. When tasting different flavors of tea, one could think about the present and how to enjoy the dramatic life with a cool attitude.