Country

中国(China)

Official website

www.changbaispring.com

Company Introduction

Yanbian Yake Changbai Ganquan Co., Ltd. was established in November 2015. It is a wholly-owned subsidiary of Yake Group. Antu County. The Yake Changbai Ganquan project invested heavily from the very beginning, and selected advanced production and inspection equipment, among which the production line adopts the high-speed mineral water production line of the German Krones Company. At present, there are mainly 350Ml, 520Ml and 4L mineral waters, as well as 4 flavors of vitamin juice soda.

Images

Brand Name

Yake vitamin juice soda

Designer Name

Zhuang Chunfeng, Zhengzhou Dayu Brand Planning Co., Ltd.

Position of Designer

designer

Target Group

Young people aged 15-30

Major sales

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

其他 维生素果汁汽水

Design Story

design background: Yake vitamin juice soda is Yake Group's new strategic product in 2022! It is an important layout of Yake Group for the beverage industry. Under the tide of the rise of domestic products and the revival of soda, Yake conforms to the new consumption trend of health, personalization and functionalization, uses its own strong advantages in the vitamin industry to empower soda products, and develops healthy products with zero sucrose, zero fat, and zero phosphoric acid. Type vitamin juice soda, creating a "healthy and happy water" that truly meets new consumer needs, leading the new trend of soda. design concept: Always serve the ultimate purpose, product packaging design is to restore product positioning and value through visual language, and design and guide consumers' purchasing behavior according to consumers' purchasing logic and habits. Therefore, packaging design should help companies achieve two goals: 1. To achieve sales and sell themselves; 2. To accumulate brand equity, shape and enhance brand value.

Highlights

1. The value feature of Yake vitamin juice soda is vitamins, and a new super symbol with the letter "V" as the symbol has been created; 2. To gain the advantage of display, catch the attention of consumers, use "V" as the element, and create shading lace through repetitive, regular, and culturally powerful letters. 3. Improve and enlarge the selling point, and highlight "sugar control/gas/vitamin Yake healthy and happy water" to clearly tell consumers "what value do I have". 4. On the bottle cap, the shading lace symbol is used, which echoes the bottle label up and down to form a visual unity, strengthen the display advantage, greatly save the cost of discovery and memory, and make consumers fall in love with this product instinctively.

Market Performance

none

Material

其他

Craft

1. Glass bottle packaging, differentiated from traditional soda brand PET packaging, enhances the added value of products 2. Screw cap design, easy to open and carry, suitable for more consumption scenarios and channels

Does the design solve the problems that are common across the product category?

Yake vitamin juice soda is designed with a screw cap, which is easy to open and carry, and is suitable for more consumption scenarios and channels. Most of the traditional glass bottles of soda need a bottle opener to open, and after opening, they cannot be closed again, which is inconvenient to carry and drink for the second time.