Country
中国(China)
Official website
www.ladypenguin.com
Images
Brand Name
Lady Penguin
Designer Name
Kala Wang
Position of Designer
CEO
Target Group
Our target groups are wine lovers who drink red wine every day. As a box of wine is 3L，Winedaily allow customers to enjoy a glass of wine cost-effectively. They also usually concern about how to store an opened bottle of wine when they cannot drink it all. When you want a drink, just take a glass of it with Winedaily. It can be fresh for 30 days even it is opened. When you are going to join a party, take a box of Winedaily.
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Over the years, our founder LadyPenguin always been asked about " how to store an opened bottle of wine when they cannot drink it all". We came up an idea to make a BIB (bag in box) wine, which fills a bag with wine. It can be fresh for 30 days even it is opened. You don't need to uncork a bottle of wine or find a decanter. Press the "wine tap" and you get a glass of wine. It's as easy as pressing a water tap. Red wine has always been linked wih romance and ritual, yet we think of it in more ordinary terms. You can drink it whenever you want. It is often called "wine cooler". Removing traditional knowledge of red wine, such as chateau and origin, we named three different kind of sweetness with Arabic numbers. No.1 is classic. No.2 is sweeter. No.3 is half-suger. Choosing wines just like you are picking sweetness of coffee. Red wine can be simple and fun. Winedaily is the best illustration of the vision of Ladypenguin.
Highlights
1、It is often called "wine cooler". We transform the glass bottle of wine into a BIB (bag in box) form. Helping to solve wine lovers' concerns about how to store an opened bottle of wine when they cannot drink it all. It can be fresh for 30 days even it is opened. Press the "wine tap" and you get a glass of wine. It's as easy as pressing a water tap. 2、We have three flavors with increasing sweetness. No sugar added. Sweetness comes from grape fermentation. 3、As a box of wine is 3L, it is equivalent to 4 bottles of wine. It's super cost-effective.
Market Performance
For the last 4 months, it had been sold 110,000 boxes. Sales are still rising. Repurchase rate is nearly 20%. Favorable rate is over 99%.
Material
PET塑料 PET material; 纸质 Paper
Craft
We transform bottle wine into a BIB (bag in box) form. It is composed by film bag and corrugated box, combined with a valve like water tap. Press the tap and you get a glass of wine. Liquid can only flow out. Preventing air from entering, it extends the period of preservation. This BIB form of filling is used by liquid food and industrial products in the market, but we firstly develop a product in the red wine market, which leads a new trend of drinking wine.