Country
中国(China)
Official website
https://www.yuanqisenlin.com/
Company Introduction
Youkuang (Xiamen) Food Technology Co., LTD., a subsidiary of Chi Forest Group, which has launched the first high-quality drinking water brand featuring soft mineral water in China, it is directly filled from rare water sources and is pure, natural and pollution-free.
Images
Brand Name
UCON Natural Mineral Water
Designer Name
Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kevin Zheng,Pu Han
Position of Designer
Packaging designer
Target Group
White-collar workers and college students aged 18-35 who live in first-tier and new first-tier cities and pursue health, love social life and love to share life
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
Memory comes from the subtraction of visualization, the birth of label "stone" Minimalism is deep in Chinese culture. We found that the "stone" not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Highlights
According to the drinking water taste survey, it is found that the preference of Chinese people for "soft water" is more than 65%. The total hardness of UCON is less than 120mg/L, which conforms to the recommended standard of soft water of the World Health Organization (WHO). The entrance is soft and smooth, clear and sweet. High hardness of water will destroy the taste of food materials, mineral and dense water is the best partner for cooking tea, rice and soup. 4°C is the best drinking temperature for mineral straight drink, bringing you to enjoy the ultimate taste of cool and silky. UCON metasilicate content ≥25mg/L, help to maintain skin elasticity, promote bone development and soften blood vessels, long-term drinking can also effectively prevent cardiovascular and cerebrovascular diseases. Metasilicate is only dissolved in water, drinking metasilicate mineral water is the best way to supplement metasilicate.
Market Performance
无
Material
PET塑料 PET material
Craft
瓶型打磨，工业的挑战 瓶型设计通过对石头造型的刻画，展现出“以石净水，源于自然”的品牌理念，与“石”字这个超级符号形成是视觉的合力、以三角面的参数化设计为基础，上下形成对比的同时又尽显和谐的整体设计，使得棱面不过分凹凸，尽显美感的同时也保证了握感的舒适。
Does the design solve the problems that are common across the product category?
At present, packaged drinking water products are widely recognized by the industry as products with low value and low loyalty. Currently, the listed aquatic products are too mediocre and have no characteristics, and most of the selling points are deeply involved in water quality and water sources. As consumers continue to iterate and improve their consumption power, younger consumers need a more personalized and interesting brand, which can meet the spiritual needs of "unique" and "individual" in addition to basic drinking functions.
What functional designs of the work have enhanced the user experience?
naming comes with social constitution, is a natural "social currency", has a meme and a story, can quickly form a social topic among young people. A sense of abundance that comes from within expresses the pursuit of what you truly love and the expectation that you will achieve your goals.UCON Natural mineral water from deep underground, consumers can get more rare and healthy water than surface water (pure water/natural water/distilled water).
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
无