Country
中国(China)
Official website
http://www.kebiotech.com
Images
Brand Name
Keepbring
Designer Name
Gao Lipeng
Position of Designer
Brand designer
Target Group
Different eras create different consumption concepts. The generation after 80s regards as the mainstay of the consumer group, while the generation after 90s has started the road of "approaching the age of 40" and joined probiotic health team. They not only pursue "beauty", but also pay more attention to health and health preservation. As a health food brand, Keepbring meets the demand of the main consumer group to beauty and health.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
Keepbring creates unique visual symbols for products. In the packaging design, we use the form of milk carton and envelope, with fresh color. The products become a beautiful scenery line of home and desk. The products sealing use the form of file bag with white rope. It can make consumers feel the sense of ceremony in the whole process of eating. The products do not emphasize the function and effect through the packaging directly, but use simple design to express the efficacy of the products – the slim waist on the box of White Kidney Bean P.E Milk Bites, the star eye on the box of Lutein Milk Bites and the defensive power on the box of Grape Seed P.E Milk Bites. White Kidney Bean P.E Milk Bites use sky blue as the main color. It represents the main ingredient - White Kidney Bean P.E. And at the same time, we abandon inherent impression of strawberry pink, create the concept of couple between red and blue, and weaken the sense of gender. Lutein Milk Bites use carrot yellow on the boxes. It is the representative color of two main ingredients – lutein and zeaxanthin. And Grape Seed P.E Milk Bites use pink on the box, representing grape seed P.E. Each milk bites, with independent packaging, are not only portable and fashionable, but also suitable for commuting, living at home, traveling and other usage scenarios. Consumers can eat milk bites anytime and anywhere. The whole product package deepens the visual memory of consumers and enhances the visibility of the product.
Highlights
The design of Keepbring Milk Bites adopts the form of the milk carton. We emphasize that the products add healthy ingredients on the base of making up of pure raw milk. It is double strength, double purity and no other additives.And we add product effect and value on the pattern design. It is different from other functional milk bites products on the market. Other products pay too much attention to function. In the choice of basic materials is too single. Keepbring's base contains rich nutrition, in addition to the function.Keepbring Milk Bites follow the brand concept of nature and pure. We carry through the concept from design to research and development.
Market Performance
Since coming into the market, the market performance of products is strong – the sales of whole E-commerce channel are over ten million. In addition to sales, the products are loved by stars and web celebrities. A lot of web celebrities and consumers have recommended Keepbring Milk Bites on the different new media platforms. The product’s public praise have continued to surge.
Material
纸质 Paper
Craft
Keepbring Milk Bites are made of paper. Paper is the most easily materialto shape. And square milk box packaging can save storage space. It can reduce transportation costs and improve space utilization rate.At the same time, We add some interesting design on the packaging. It can be DIY to storage box. It's environmental protection and practical.
Did the design help increase the sales performance of the product?
Compared with the first generation of pure white Keepbring Milk Bites, the fresh colored and special-shaped milk box packaging is more popular with consumers. On the platform Xiaohongshu, many consumers have shared their beautiful photos of Milk Bites. In this way, the sales of Milk Bites have continued to rise.
Does the work consider sustainability (environmentally or commercially, or both)?
Under the influence of global warming, the sustainability of products is particularly important. Keepbring Milk Bites adopts paper packaging material, and strictly follow the idea of environmental protection and sustainable development. The empty boxes can be unified recycling, regeneration and reusing. And creative box and sealing way can be DIY to variety of good storage. It can reduce the burden on the earth.