Country

中国(China)

Official website

无

Company Introduction

无

Images

Brand Name

Seesaw Coffee

Designer Name

Soda

Position of Designer

Senior Designing Manager

Target Group

Office workers, High-frequency coffee consumers

Major sales

电商 E-commerce; 其他销售渠道 品牌直营门店

Positioning

大货 Mass Production

Design Story

Seesaw Coffee has insight that consumers have difficulty in choosing the flavor and preferred flavor of coffee beans. Through the Flavor test, Product rename, and the Design upgrade, Products are divided into two major categories of "strong taste" and "sweet taste". Using the familiar fruits and sweets as visual symbols, the flavor of coffee beans coffee beans are clearly presented to the consumer. Series products include: Caramel Cream-Single Origin Coffee Batata Gravy-Single Origin Coffee Cocoa Puree-Single Origin Coffee Orange Bonbon-Single Origin Coffee Berry Fairy-Single Origin Coffee Pinky crush-Single Origin Coffee Grape Liqueur-Single Origin Coffee Plum Tea-Single Origin Coffee

Highlights

The flavor directions of coffee beans are distinguished of "strong" and "sweet", and the names of daily fruits and candies that consumers are most familiar with are used to make it easier for consumers to choose. Combine transferable stickers to enhance the interactive gameplay between products and consumers. The visual packaging design incorporates Seesaw Coffee's classic "GOOD IDEA CUP" icon. Established a coffee bean packaging design system with a unified visual style of the brand. At the same time, the bean packaging increases interactivity and fun through the transferable sticker labels.

Market Performance

无

Material

纸质 Paper

Craft

The transferable sticker added to the coffee bean bag packaging can be used repeatedly. With a special design, the sticker can be easily removed when the bean bag is empty after a whole bag of coffee beans is consumed. The series offers a complete set of stickers in different styles, making it a sticker collection for coffee lovers.