Country

中国(China)

Official website

http://www.3songshu.com/

Company Introduction

Three Squirrels has become the largest leisure food brand in China , the manage channels covers online/offline platform, the main business covers a full range of snacks, including nuts, dried fruit, selected snacks and etc. In 2019, the annual sales of Three Squirrels exceeded 10 billion, becoming the Top 1 brand in the leisure snack industry , which was hailed as "the first share of national snacks". The sales volume of Three Squirrels was top 1 in Tmall for 8 consecutive years by 2020. Squirrels Design Institution is fully in charge of Three Squirrels’ brand creation, package design, e-commerce design and commercial space design in recent 10 years. Squirrels Design Institution has rich practical experience, it is a professional, efficient and motivated creative design team.

Images

Brand Name

Three Squirrels Inc

Designer Name

Pengfei Zhang

Position of Designer

Senior Art Director

Target Group

Z generation、Young consumers who love the nuts

Major sales

电商 E-commerce

Positioning

大货 Mass Production

Design Story

Tree-hole series is Three Squirrels class (canned) nut products. We take the habit of squirrels in nature and storing nuts in the tree hole as the prototype, and design the packaging into the shape of the tree hole, which not only highly fits with the brand squirrel IP, but also conforms to the development concept of natural and original ecological products.

Highlights

The packaging of this product is designed in a realistic style, which truly restores the storage scene of hidden food in the squirrel tree cave, so that consumers can better receive the concept of natural and safe products. The overall can is delicate and small, easy to carry, not only can isolate air vapor, but also lock nuts and fruit fragrance. The shape of the tree-hole entrance is the opening of the packaging, consumers eat as if to take out nuts from the tree hole, enhance the interaction between the brand, product and consumers.

Market Performance

none

Material

其他

Craft

1、The tank body is made of 3-piece SPTE pot to achieve the special effect of raised tree hole, and the surface adopts the form of high fidelity to restore the color tree grain texture. 2、The sealing is made of gold aluminum mold material, keep fresh and achieve light and beautiful effect. 3、The lid is made of plastic to realize the special-shaped integrated lid design with leaves as the open mode.

Does the design solve the problems that are common across the product category?

Domestic similar nut packaging design is relatively single, mostly practical paper bags, plastic bags and plastic bottles. The paper bag packaging cost is low, but not pressure resistance; plastic bottle packaging, although increased pressure resistance, but not easy to environmental protection treatment, low recovery value, and not easy to show the product grade. This product break through the conventional bag series of nuts canned gift box, optimize product packaging, enhance the value of goods, with high identification, strong attractive creative design, strong associated with brand concept, using green iron box packaging, provides the secondary use of additional value, not only convenient to carry, also can better save.

What functional designs of the work have enhanced the user experience?

The packaging of this product with a natural design concept, suggesting that the brand retains the natural flavor of nuts, like consumers convey in the developed city life, can also pursue the taste of nature. The shape of the opening of this product packaging is picking-up site, which can increase the packaging interactivity when eating.

Did the design help increase the sales performance of the product?

none

Does the work consider sustainability (environmentally or commercially, or both)?

Nut iron box packaging, green environmental protection, has the additional value of secondary use, has a better fixation, sealing, corrosion prevention. It not only can be used to dress up items, receive things, but also can be used to do interior decoration, strong sustainability, preservation value.