Country
中国(China)
Official website
无
Company Introduction
Only Culture follows the brand concept of “design creates value”, in the process of cooperation, in-depth branding and planning, combined with strategy, creativity, communication and management. The service effciency is enhanced to an international scope, providing the whole service from concept setting to landing promotion. Pass on the value of creativity to each partner.
Images
Brand Name
MUEL OLIVE
Designer Name
无
Position of Designer
Design Director
Client
PINLIVE
Target Group
Office workers aged 20 to 30 and white-collar workers Young people are busy with daily work. They want to get efficiency, delicacy and quality from food except eating. With the change of young people's living and eating habits, the field of high-end fast food will become the first choice for contemporary young people.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
In terms of the design of MUELOLIVE, a well-known brand in the field of imported olive oil, we hope to display the advantages of the trademark. What style should we convey the value of a foreign brand through in the field of Chinese noodles. In China, in consideration of novelty or recognition on imported quality, people will pay more attention to imported food. Similarly, a lot of food with Chinese characteristics that can be exported and sold well all over the world can become popular. In terms of the packaging style of this kind of exported food, it pays more attention to recognizable Chinese cultural characteristics and international design language compared with the domestic environment.
Highlights
Packaging is dominated by the traditional Chinese blue and white color. Combined with an interesting antique illustration, it can stand out among the color categories dominated by warm color and avoid visual staleness.
Market Performance
无
Material
纸质 Paper
Craft
In terms of packaging, it obtains a rigid shape and the exquisite feeling through the cardboard pearlescent paper. Characters and patterns are embossed to improve the packaging quality.