Country
中国(China)
Official website
无
Company Introduction
Only Culture follows the brand concept of “design creates value”, in the process of cooperation, in-depth branding and planning, combined with strategy, creativity, communication and management. The service effciency is enhanced to an international scope, providing the whole service from concept setting to landing promotion. Pass on the value of creativity to each partner.
Images
Brand Name
Goat milk packaging design
Designer Name
无
Position of Designer
Design director
Client
无
Target Group
The children aged 8 to 30, the young white-collar workers and the people who are allergic to milk or worried about fatness as well as the children at the growth and development stage or with the calcium supplement need.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
With the development of the goat milk industry and the popularization of goat milk nutrition knowledge brought by market education, the market prospect of the goat milk industry will be very considerable in the future. With the deepening of publicity and guidance, more people will recognize and choose goat milk. The expansion of consumer groups will promote the expansion of the market. The goat milk brand of "I Raise You" originates from Inner Mongolia's private pasture. For the brand name of "I Raise You", it is hoped to reflect the warm nourishing characteristics of goat milk and show its effect on body nourishing through the high-quality goat milk source and the affinitive brand image. The image of soft and cute lambs can shorten the distance from consumers.
Highlights
The brand logo of "I Raise You" with the handwritten style is combined with the main vision of the illustration of "A Little Girl with A Sheep in Her Arms". The strong style of Inner Mongolia is created and the regional culture of goat milk source is reflected by the simple painting style and shape of the little girl. This kind of style is affinitive and pleasing, which can shorten the distance from consumers greatly. It is easy for customers to have a good first impression on the brand.
Market Performance
无
Material
其他
Craft
Tetra Pak