Country
中国(China)
Official website
无
Company Introduction
Bubble Lab Brewing is a micro brewery established in 2014 in Wuhan. Marco, founder of Bubble Lab, has brewed various styles of craft beer since, including Golden Porter, Java Tribe Gose series fruited sours, and all kinds of IPAs. Bubble Lab started with west-coast style IPAs using flavorful hops like Centennial, Citra, Mosaic and Simcoe, then following the fastest growing trend, brewed New England Style IPAs, making IPAs a Bubble Lab specialty. In order to keep improving flavor quality, Bubble Lab’s brewer has spent great effort to update brewing knowledge and technique, reading brewing study papers, visiting many European and American breweries and learning from pioneer brewers. These efforts have helped Bubble Lab develop its own unique flavor profile and brewing technique, which have made the Bubble Lab brand leap forward within the craft beer community.
Images
Brand Name
Bubble Lab Combustible Lemon
Designer Name
Yanchao Wang
Position of Designer
Independent Designer
Client
无
Target Group
Alcoholic Beverage for adults aged 18 to 25
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
This drink is especially meant for people aged 18 to 25 who crave a smaller amount of alcohol to lighten themselves up and the overall look is designed to avoid the appearance of traditional beer. The addition of 12% NFC lemon juice enhances the flavor, while the bright yellow color, huge lemon shape, and clean white background of the can make it feel more like a healthy non-alcoholic beverage, which indirectly expresses the concept of moderate and healthy drinking to consumers.
Highlights
The proportion of lemon on the label is enlarged, which is meant to showcase the large amount of lemon that was added. The yellow color represents energy and a refreshing feeling is conveyed by the clean white background.
Market Performance
None
Material
PET塑料 PET material
Craft
Shrink film