Country

中国(China)

Official website

https://www.pinlive.com/

Images

Brand Name

Weidendorf

Designer Name

BRANDIMAGE

Position of Designer

Creative Team

Target Group

Dairy consumers，Family members who pursue quality of life and taste

Major sales

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货 Mass Production

Design Story

The European premium selection comes from the golden milk area of the temperate steppe climate at 40-50 degrees north and south latitude: warm soil and abundant sunshine are the most important elements in the production of dairy products. Rain and sunshine, genes and nutrition, praise and gift became the key words of creation.

Highlights

We oriented the Weidendorf brand as mother Nature's precious gift, which contains all the good things consumers wanted, the key feature being that it comes from Germany. So we created an elegant gift box that pays homage to the green and safe pastures of Germany. Using abstract graphics, rich colors and gold decorations, "Nature's most precious gift is brought to life."

Market Performance

无

Material

纸质 Paper

Craft

The gift box adopts UV printing and local bronzing technology, presenting a high-end texture effect as a whole.

Does the design solve the problems that are common across the product category?

无

What functional designs of the work have enhanced the user experience?

无

Did the design help increase the sales performance of the product?

无

Does the work consider sustainability (environmentally or commercially, or both)?

Tetra Pak Slim packaging used FSC certified packaging materials to support sustainable forest and ecological development.