Country
中国(China)
Official website
无
Images
Brand Name
SoYOG
Designer Name
Adamas
Position of Designer
Design Manager
Target Group
Young generations over the age of 15 who have enthusiasm towards life, pursue life aesthetics, meanwhile love innovation and sharing (females are considered as main aimed customers)
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
SOYOG, a brand created in 2021, is owned by BlueSword Group. Plant protein as product basis and innovative technology as R&D core, SOYOG seeks to satisfy consumers’ needs of health and taste with the most natural ingredients. 「Plant +, Ingredients -」 is the SOYOG rule. “Plant+” means adding a variety of plant proteins into one high-quality plant protein to achieve a balanced and natural nutrition, and supplementing natural proteins, natural nutrients, rose, ginger or other natural ingredients to get an optimal combination of taste and nutrition. “Ingredients-” means eliminating the complex ingredient lists, no sugar substitute, no gelatin synthetic colors, no preservatives and other health controversial additives, and even no food additives, and making pure and high quality natural drinks with simple ingredients list that consumers can understand.
Highlights
1.Simple and pure, with 0 additive 0 sugar substitute, 0 preservative, 0 emulsi¬fier, 0 pigment, 0 essence and 0 stabilizer 2. Scientifi¬c formula of animal and plant milk, Double-proteins alleviates lactose intolerance High quality plant protein + milk protein imported from New Zealand 3.High-quality natural protein 0-Cholesterol, 0 trans - fatty acids. 4.6g of protein that exceeds the national standard by 50%. 5. Preserve whole bean dietary ¬fiber One carton contains 2g of dietary ¬fiber and multivitamins. 6.Less sugar, less calories, more healthfulness Only 47kcal/100ml, less than the calories of an apple.
Market Performance
1，Tmall official store a. In 2022, Tmall official store first sale monthly exceeded 4.6 millions. b. Single link in Tmall with monthly sales exceeds 100 thousands. c. Won the ninth place in the list of good comments on soybean milk, with a praise rate of 98.8%. 2, Tiktok store SoYOG has presently launched 4 months, cumulative sales has reached 4 million bottles, over 73% of peers. a. Daily sales exceed 5,000 orders, average monthly revenue more than 1.5 millions. c. Item link sales has been ranked TOP 1 in the list of the best selling beverage. d. Participation of the topic of 【#SoYOG little blue box】is up to 14 millions.
Material
纸质 Paper
Craft
Tetra Pak's packaging material consists of cardboard layers, polyethylene and aluminum foil. For each form of packaging, the only material that comes into contact with food is food grade polyethylene. Cardboard provides toughness to packaging, plastic acts to prevent liquid spillage, and aluminum foil blocks the entry of light and oxygen, thus maintaining the nutrition and taste of the product. Tetra Pak packaging as a form of product packaging,has been widely used in milk, juice drinks and many other fields. Its many advantages have been widely recognized, in the product packaging of environmental protection, color realization, hygiene standards, nutritional preservation, making it a trustworthy source of packaging.