Country

中国(China)

Official website

无

Company Introduction

A cutting-edge Chinese tea brand, in order to let the world taste the taste of Chinese tea, made an in-depth tea search journey spanning two tea seasons, presented its quality in July 2021, and quickly captured 500000 + tea lovers. Reshape the meeting between people and tea in modern times, make everything taste, use good tea to cultivate the new inertia of Chinese consumers' choice of drinks, make tea become consumers' ownership and choice again, narrate the story of good tea with professional and in-depth content, find good tea by means of field investigation, and explore the historical, geographical, cultural and artistic connotation of tea

Images

Brand Name

KṣaṇaCha

Designer Name

KangJing

Position of Designer

bonbonmuseum Design director

Target Group

People aged 25 to 40；First and second tier cities and some southern cities

Major sales

电商 E-commerce; 其他销售渠道 线上分销渠道、线下企业集采

Positioning

大货 Mass Production

Design Story

The design concept of "Flow Tea": originated from the combination of user needs and brand philosophy, modern urbanites live most of the time in the cement city, the original body of the original yearning for nature, it is brought to them by” Flow Tea“, through the design combined with the advantages of tea itself, mobilize the five senses of consumers, so that even if they In the busy work, they can also get a moment to be pulled into the natural world of a nap. The design of the structure of the "Yi nian zi zai cha " is based on the actual use of consumer scenarios, where the box does not occupy an area of volume, can be opened with one hand to pick up the tea bags and the inner bag is the design of the bottom, are designed to save space for the office scene and more convenient to use ， the main visual design, the color chosen is the color given by nature, graphics The main design is to make the flow of the sense of design, in order to restore the flow of water in nature, the wind blowing trees and other feelings. The color of the inner pocket is chosen from the colors given by nature and also the traditional Chinese colors.“

Highlights

The “bag-brewed” form is not a category in the mind of Ichimoku, but a scene, so to comply with the needs of people's daily convenience tea drinking, it is necessary to raise the internal quality to a height that the Chinese will praise, far beyond the previous bag-brewed products on the market. Once you think of your own tea is also a hundred years of tea-making family, non-genetic inheritors for the first time for the production of bag-bubble products line. The selection logic is to choose pure tea, jasmine osmanthus and other kinds of real flowers cellar, 0 flavoring 0 coloring. Secondly, the bag bubble because of the low threshold of experience, easy to use, but also the new generation of modern Chinese people's introduction to tea drinking, covering the major tea categories.

Market Performance

Launched in October 2021, 1.2 million bags have been sold

Material

纸质 Paper

Craft

The process of making tea bags adopts the process of concave pressing and bronzing, and the outer layer is covered with soft film