Country
中国(China)
Official website
www.el-ad.com
Company Introduction
E-link Creative served in China over 28 years, is the Executive unit of 4A agency who focuses on the business creative field.
Images
Brand Name
Huishan Marui
Designer Name
JOHN CHEN
Position of Designer
Group Creative Director
Client
Liaoning Yuexiu Huishan Holdings Co., Ltd.
Target Group
Young mothers who were born in the 1990s and 1995s .Using rare Jersey cows as their milk source, combined with lactoferrin, OPO, and probiotics to meet the consumption upgrade needs of this group.
Major sales
电商 E-commerce; 大型商场 Shopping Mall
Positioning
大货 Mass Production
Design Story
With the unique golden image of "Jersey cow" as the core visual element of the design, it was separated from the traditional black and white Holstein cow ,and it could present the biggest feature of the product "rare Jersey milk source".
Highlights
The pattern of the can body is an oil painting style jersey cow image which was drawn by senior creative John , it is distinct from other milk powder or jersey products on the market, it forms the unique memory style of the Mari brand.
Market Performance
None
Material
其他
Craft
The pattern of the can body was drawn by hand-painting in oil painting,and converted into an electronic file through high-precision scanning, which is applied to the can body.
Additional Materials