Country
中国(China)
Official website
https://www.orion.cn/
Company Introduction
Orion Corp.was founded in 1956.Over the past 60 years,Orion Group has been committed to providing high-quality and delicious food for consumers in more than 60 countries and regions around the world,and enjoying life together with them.In recent years, Orion group has continued to promote ethical management and formally entered seaweed snack, high-end mineral water, food substitute and other business fields, and gradually realized the strategic transformation from a snack food manufacturer to an international comprehensive food enterprise group.
Images
Brand Name
HAODUOYU Hi-Choc
Designer Name
Designer: NOH SU BEEN，Wang Yanyan; Creative Director: LEE A REUM, Li Chunmei
Position of Designer
Designer: NOH SU BEEN，Wang Yanyan; Creative Director: LEE A REUM, Li Chunmei
Client
ORION FOOD Co.,Ltd
Target Group
Kids aged 6~12
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货 Mass Production
Design Story
Influenced by consumption upgrading, children's Biscuit also need to pursue Taste and texture and get more fun. As a brand of Haoduoyu sub-brand, Hi-choc compound taste expands the target,not only for preschool childen and also attracts young people through its more complex taste & palatability. Innovation: - Packaging design from the shape of the cup packaging, so that TA use it with more convenient; - Rich design elements such as inkjet cuttlefish, cat-shaped cover mold, Tibetan cat illustrations, and "blind box" (random appearance) give consumers accurate product information and a full range of " cute&fun" concept.
Highlights
Packaging design from the shape of the cup packaging, so that consumers eat more convenient; Children can have more fun by playing six random games of "Many fish" to hide a cat.
Market Performance
Sep. 2021, Liaoning, Anhui, Sichuan，Chongqing Regional and E-commerce TMall It will be expand to nationwide in March 2022
Material
PET塑料 PET material; 纸质 Paper
Craft
The cups are printed in paper, the cover ink is printed in paper composite technology, and the inside of the cups is printed with various emoticons of cat and fish interaction.
Does the design solve the problems that are common across the product category?
- Cup packaging solves the problem of children (active) eating easy to spill; - The products in the inner bag are also more hygienic to eat in the cup.
Does the work consider sustainability (environmentally or commercially, or both)?
The cup is made of paper material, which is easy to be degraded and recycled. The inner bag is made of aluminum film, which has high protection for the product. The two materials are classified and recycled.