Country
中国(China)
Official website
https://www.xlzt.com/
Company Introduction
Guangzou Sinlien(z.t)industrial co.,ltd. is a leading enterprise in the FMCG packaging industry with industrial investment and more than 15 production bases nationwide. Its service fields cover beverage, condiment, daily chemicals, grain and oil and other industries. After more than 20 years of hard work, Sinlien(z.t) has joined hands with many well-known enterprises at home and abroad to lead the FMCG packaging trend and provide consumers with high-quality FMCG packaging products
Images
Brand Name
无
Designer Name
Bumblebee
Position of Designer
Brand design manager
Client
无
Target Group
According to the consumption trend of generation Z, carry out the younger design of brand packaging. Cat IP has a considerable voice on various mainstream social platforms and has its own social attributes. Every bottle of tea has its own label. Stimulate the sharing of delicious food and the spread of happiness among consumers. Brand selling is also a social currency. Topics increase user stickiness and stimulate repurchase
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
According to the consumption trend of generation Z, carry out the younger design of brand packaging. Cat IP has a considerable voice on various mainstream social platforms and has its own social attributes. Every bottle of tea has its own label. Stimulate the sharing of delicious food and the spread of happiness among consumers. Brand selling is also a social currency. Topics increase user stickiness and stimulate repurchase
Highlights
According to the consumption trend of generation Z, carry out the younger design of brand packaging. Cat IP has a considerable voice on various mainstream social platforms and has its own social attributes. Every bottle of tea has its own label. Stimulate the sharing of delicious food and the spread of happiness among consumers. Brand selling is also a social currency. Topics increase user stickiness and stimulate repurchase
Market Performance
无
Material
PET塑料 PET material
Craft
Pet injection molding and silk screen printing process of bottle cap, OPS shrinkage label is adopted after blow molding of bottle body
Does the design solve the problems that are common across the product category?
Solve the homogenization problem of similar products, carry out younger and differentiated brand design, and bring their own social attributes
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product?
无
Does the work consider sustainability (environmentally or commercially, or both)?
Pet recyclable material, environmentally friendly printing ink