Country

中国(China)

Official website

https://mall.jd.hk/index-1000077082.html

Images

Brand Name

Favor8time

Designer Name

Faye

Position of Designer

Marketing Designer

Target Group

Urban white-collar workers, middle-aged people in small towns and silver haired people

Major sales

电商 E-commerce

Positioning

礼品 Gift

Design Story

The Spring Festival is a traditional festival of the Chinese nation, which has special significance for the Chinese people. There has always been the custom of holding New Year gifts. Nut gift boxes have gradually become the first choice for everyone. The Favor 8 time brand has created a high-end nut gift box according to the market demand. This product is deeply co built with JD plus. The packaging design is based on the brand color of plus member store. The high-end packaging is first reflected in the hardcover box with leather handle, which is convenient to carry. The gift box adopts magnetic opening and closing method to avoid damage and difficult to open in the process of opening the gift box, 8 kinds of high-end nuts are canned independently and placed neatly. The tank labels are matched with different colors and copywriting according to the contents, which fully reflects the good wishes during the Spring Festival. At the same time, the image of JD joy is deeply rooted in the hearts of the people. As JD's own brand, Favor 8 time integrates joy and nuts this time. The blessing of JD's image gives consumers a psychological feeling of high quality and high timeliness.

Highlights

1. On the outer package, the IP avatar is integrated with nuts, showing the selling points of the product with great interest; 2. Product packaging can be used twice to reduce packaging pollution and be more environmentally friendly; 3. 8 kinds of nuts are canned separately, and the label in the inner box matches the special spring festival blessing according to different nuts.

Market Performance

无

Material

纸质 Paper

Craft

The hardcover box is equipped with leather handle, which saves the outer layer and other handbags, and is convenient for carrying and walking; Magnetic suction opening and closing mode, opening and closing more smoothly to prevent false opening; The surface is matched with bronzing process to show more quality.

Does the design solve the problems that are common across the product category?

As a commodity, most brands want to highlight the product quality through the picture. Since ancient times, holiday gifts have the meaning of blessing. Nuts are the product of agricultural civilization. High quality fruits are selected and presented to each other. The design combines products and blessings through idioms to convey people's blessings for a better life. As JD's own brand, JD has always left users with high-quality and time-effective psychological feelings, and joy's image has become more and more popular. This design combines theme and brand equity.

What functional designs of the work have enhanced the user experience?

The hardcover box is equipped with leather handle to save the outer layer and other handbags, which is convenient for carrying and walking. Magnetic suction opening and closing mode makes the opening and closing more smooth to prevent false opening.

Does the work consider sustainability (environmentally or commercially, or both)?

Improve the quality to the degree that users can reuse: the texture flip gift box and magnetic adsorption switch can be used as a high-quality storage box. It is a good choice to store cosmetics, small gifts, books and postcards. The built-in PP transparent tank can also be used as a kitchen storage to store cereals.