Country

中国(China)

Official website

无

Company Introduction

As a new-force brand design agency with international blood, InnoLab.X has rich experience and bold innovative vision in the fields of brand strategy, brand image, product package and commercial design. Locating in Guangzhou & Singapore, Inno is providing leading FMCG brands in Greater China and APAC such as P&G, Mengniu, Biostime, Nestle and Glico, etc., with high-quality design service that closely reflects consumer trends.

Images

Brand Name

Fancci Food

Designer Name

JS(Leading creator), Eric Tseng(Prodution control)

Position of Designer

Designer, Design Director

Client

Guangdong Fancci Food Techenology Co., Ltd.

Target Group

Target audience: Generation Z. TA characteristics: 1. Recognize brand value and pay attention to consumer experience 2. Willing to try new shopping methods and new products 3. Young, impulsive heart, 4. Pay more attention to the cost performance and practicality of products

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 私域渠道 Private Channel

Positioning

限量款/联名款 Limited Edition/IP Collaboration

Design Story

The great rejuvenation of the Chinese nation allows us to increase our sense of pride and our recognition to Chinese traditional aesthetics. The design was highly influenced by the retro republic of China style posters while blending it with hand drawn line illustrations and geometric shapes to emphasize on the vintageness. We took a bold approach to design the packaging of wine which it’s different from traditional Chinese sausage packaging. The choice of the colour green aligns with the colour of Bamboo Leaf Liquor to show the taste of wine in our products. We finish with a double-decker boxed shape silhouette with gold stamp on top to make the package textured and layered.

Highlights

Commercial value: Fancci Food and Zhuyeqing uphold the domestic food culture of "good wine with good meat", highlight the brand image of both sides and enhance the brand value of both sides. Packaging design: the overall use of the style of the Republic of China posters billboards, with retro and rational information layout, highlighting the personality Packaging structure: different from traditional sausage packaging, the double layer structure of wine outer box is simulated Technology: use bronzing technology to enhance the texture

Market Performance

As the product jointly named by Fancci Food and Zhuyeqing, adhering to the domestic food culture of "good wine with good meat", it won great praise once it was launched. It was purchased from different channels within one week, and the total volume exceeded 2000 boxes; Monthly sales exceeded 10,000 boxes.

Material

纸质 Paper

Craft

Structure: using square column type heaven and earth cover seam box Process: overall matte film, hot bronzing of main elements on the front, hot bronzing of Phoenix and Fengxi logo in the middle seam, connecting with the top cover pattern, hot bronzing of main elements on the top cover.

Does the design solve the problems that are common across the product category?

Traditional dachshund is mainly made of low-cost soft paper shell and red window-opening packaging, which lacks aesthetic feeling and is difficult to preserve food well after opening the bag. This packaging uses the square column heaven and earth cover seam box, the packaging is high-grade exquisite, more conducive to the gift scene and food storage.

What functional designs of the work have enhanced the user experience?

Sealed and open lid design brings decent consumption experience, while solving the problem of food storage.

Did the design help increase the sales performance of the product?

Compact and exquisite, convenient to give away, in line with the aesthetic of contemporary consumers, but also convenient business procurement; Packaging high grade, the use of many scenarios, send employees, send customers convenient; Background data, mostly company procurement, sales compared with the previous year increased by 30%

Does the work consider sustainability (environmentally or commercially, or both)?

Environmental protection: the main body of the whole package is made of renewable environmental protection paper, which is easy to be degraded for secondary use. Commercial significance: brand joint cooperation, strong sense of series, easy to follow the development of series products.