Country
中国(China)
Official website
https://www.foodunion.com.cn/
Company Introduction
Food Union is an international dairy company with more than 100 years of history originating in Europe. The company's brand can be traced back to 1909, Food Union in The Nordic Denmark, Norway, Latvia and other green EU countries established a number of quality dairy factories, is an important dairy and ice cream producer in Europe. Based on the fresh air, fertile land and lush pasture, Food Union adheres to the EU quality management to ensure the quality of milk from the source. It owns more than 20 dairy brands including Ekselence.
Images
Brand Name
无
Designer Name
Amber Li
Position of Designer
Marketing director
Target Group
25 to 45 years old female urban middle class and the new elite white-collar crowd as the core target group, predominantly female.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
Desserts are becoming increasingly popular in China. Nordic fresh milk dessert family Euronse, originating from Latvia, is a top dessert brand. With 100 years of dairy experience and global advanced technology, euronse takes root in China, bringing pure European dessert -- fresh milk mousse to Chinese consumers. It is the first company in China to create a new category of fresh milk mousse. After filling with nitrogen, the bubbles are dense and not collapsed, the taste is delicate and silky, and melts in the mouth, just like clouds. It cures the stomach and heart of consumers, pamper themselves with desserts, and balance the contradictions between work and life, family and self, and various social roles. Get packaging design inspiration, sell products at the same time to convey comfort, balance, just the right happy life philosophy.
Highlights
Swiss inflating process, the bubbles are dense, not collapsed, delicate and smooth, and the mousse's unique characteristics and attributes bring consumers a new taste buds experience. For the same volume, the mousse is low in calories. The lid design refers to The British hat, and the whole work is like an elegant woman wearing an English hat. Hand-painted, through multi-level shading, rich chocolate color, delicate cream color to convey the delicate silky products. Specks of gold foil enhance the sense of product quality, the unique design of "cloud" character, the flavor icon shape like a dessert table, creating the afternoon tea scene, the detailed design to pull the distance with consumers, touch the mood switch of consumers, improve the desire of consumers to buy.
Market Performance
无
Material
PET塑料 PET material; 纸质 Paper
Craft
The lid is added with gold powder technology to ensure sufficient brightness and high shelf recognition. The icon of the cup body is processed with gold printing. The paper box is bronzed with gold stamping technology to enhance the quality sense of product packaging and enhance the premium ability of products. 2 even cup sleeve design, convenient transportation and storage.
Does the design solve the problems that are common across the product category?
The integrated envelope design process facilitates the operation of the production line. The cloud shaped openings on both sides guarantee the firmness of the product transportation while maximizing the completeness of the picture, which echoes the name of the product "Cloud mousse".
What functional designs of the work have enhanced the user experience?
Many details are designed to highlight the fresh milk mousse from Europe. While ensuring the dessert category attributes, it is differentiated from other dairy products to convey the value proposition of the brand and the philosophy of comfortable, balanced and just right happy life to consumers.