Type of applicant company

品牌方

Country

中国

Company Website

www.yili.com

Images

Brand of the Product

SATINE

Designer Name

SATINE

Position of Designer

/

Target Consumer

Middle class consumers with a pursuit of quality of life

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Design philosophy:
Starting from the concept of protecting biodiversity, we advocate for low-carbon coexistence with the Earth, harmonious coexistence between humans and nature, and a thriving home on Earth.
Design and Innovation:
With four national key protected animals as the core visual elements, the Mongolian antelope and sand fox running on the grassland, the Chinese autumn sand duck and red crowned crane inhabiting the wetland... each organism brings vitality and vitality to the grassland. This design adopts rhythmic wave curves, symbolizing the tenacity and resilience of life. Under the main melody of coexisting with nature, the Golden Classic and the vitality of all things compose a harmonious movement; The back design, in the form of an invitation letter, calls for consumers to live a low-carbon life and continue the organic world together.
User needs and experience:
Enhance people's understanding of national key protected animals through visual displays; Launching the "Golden Classic Empty Bottle Reflow Action", packaging recycling will recreate artificial bird nests, allowing consumers to truly immerse themselves in low-carbon life and earth protection practices.

Highlights

We enjoy the gifts of nature and have a greater obligation to protect this land. Enhance everyone's attention to sustainability through this packaging design; Satine has always adhered to the low-carbon concept, and has even introduced China's first carbon neutral milk to help promote a green future, reduce emissions to the Earth, and demonstrate brand advocacy and social responsibility.
Behind the packaging, there is also an invitation letter from the grassland hidden. Satine sincerely encourages consumers to participate in the ranks of public welfare protection. Scan the QR code at the bottom right of the packaging to jump to brand H5 and register online for the offline Bird's Nest installation activity during the migration season. Jindian will draw lucky fans to join hands with experts to personally experience the joy of public welfare.

Market Performance

Satine Biodiversity Grassland Customized Decoration Leveraging Deep Cooperation with Sales Centers, Replacing Outdoor Advertisements in 4 Major Cities, Multiple Independent Stacks and Large Roadshows, and 1 Artist Live Broadcast, Driving a 41% Growth in Satine, Among which Organic Pure Cover+68% and Jersey Organic+882%

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

This product is suitable for dreamy cover packaging materials. The 8-sided diamond body showcases strong shelf appeal, with simple and bold colors. Combined with metal effects, it enhances high-end texture and better meets the high-quality needs of middle class consumers.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

One of the products is carbon neutral certified milk, which achieves net zero greenhouse gas emissions. The product cover has been upgraded to a plant-based cover, reducing carbon emissions by 7% and fundamentally making it more environmentally friendly.