Type of applicant company

设计机构

Country

中国

Company Website

https://www.designbridge.com

Images

Brand of the Product

Wusu

Designer Name

Jin Ping Soh, Eason Rao, Melissa Han, Wenrong Chen, Runyu Niu

Position of Designer

Jin Ping Soh (Creative Director), Eason Rao(Design Director), Melissa Han (Senior Designer), Wenrong Chen (Senior Designer), Runyu Niu (Senior Artworker)

Target Consumer

It mainly focuses on the male consumer group, aged between 18 and 34, who seeking quality& premium experience.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

White beer category shows promising growth momentum and attract young consumers and being premium. Even in the period of the COVID, white beer sales have steadily increased.
White beer drinkers tend to be young generation which could help recruit new users.
Category image strongly on premium & value is a good chance to trade up.For current LPB Packaging design in 2018 and not quite premium and trendy now. No new news on communication and lack of marketing support after 2021.
Upgrade Direction: New LPB white beer to create new growth opportunity and attract new drinkers in stronghold.

Highlights

Wusu white beer is also called Tianshan White, selected Xinjiang Tianshan snow water Aksu wheat brewing, the entrance seems to climb the Tianshan in a second, feel the refreshing from the top of the mountain. The overall picture with the Tianshan Mountains as the background and wheat as the foreground reflects the unique Xinjiang atmosphere.

Market Performance

NA

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Beer Label, Wet strength paper