Type of applicant company
品牌方
Country
中国
Company Website
https://www.trthealth.com/
Images
Brand of the Product
Zhima health
Designer Name
Zhima Health Design Team
Position of Designer
Even
Target Consumer
The 8 products are targeted at 8 sub healthy groups, including insomnia, hair loss, eye fatigue, gastrointestinal health。
Distribution Channels
其他销售渠道 同仁堂门店
Positioning
大货消费品 Mass Production
Design Story
The Eight Medicinal and Food Homogeneous Red Pot Cream Prescriptions are led by Huang Sheng, the Chief Traditional Chinese Medicine Expert of Tongrentang Zhima Health, and Director of the Library, to transform the latest technological achievements and optimize the selected formulas, materials, and processes. Originating from the Five Flavor Pure Food Pattern Adjustment Secret Technique of Yiyin, the pioneer of medicine and food, the formulas all use new resource foods with the same medicinal and food source. According to the compatibility principle of "the first priority pattern of traditional Chinese medicine treatment", the five flavors of "sweet, sour, bitter, spicy, and salty" food are included in the "Jun Chen Zuo Shi" The pattern will be further upgraded to achieve the re empowerment of the utility of new resource foods.
The inner packaging adopts traditional paste square ceramic jars made of white porcelain, white porcelain, and red glaze, maintaining the inheritance of the original paste square. The bottle label is inspired by ancient stickers and uses Chinese style signature characters as the product name. The paste characters are designed in a seal style graphic design and placed on top of the product name text. Different paste formulas are printed with different colors of paste characters to better express the product characteristics.
The outer box features a red can shape as the main visual element, creating a super visual symbol for the Zhima Little Red Can.
Highlights
The entire series of works follows the fusion of tradition and innovation, presenting the traditional nourishing product of cream formula to consumers through modern visual creation techniques. Simultaneously creating visual memory points for Zhima Xiaohongcan, allowing the entire series of products to better reach users.
Market Performance
Since its launch, the product has achieved good sales performance, and during the dissemination process, the visual symbol of Zhima Xiaohongcan has deeply penetrated people's hearts.
Material（For concept works, please choose the material you plan to use）
纸质 Paper; 其他 陶瓷
Craft
The tank body is made of ceramic material, and the outer box is packaged in paper boxes.