Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
XUN MI
Designer Name
ROKING LUO
Position of Designer
Design manager
Target Consumer
The target consumer group is young consumers, who have a high interest in and demand for honey, so combined with the current consumption habits of young people, to create this bee tail shaped small canned honey product to meet the novel, unique and healthy needs of young people, so as to attract the young generation of consumers.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Positioning
大货消费品 Mass Production
Design Story
In combination with the consumption habits of the current young people, the concept of a small jar of honey is proposed, and the unique shape of the bee tail and the yellow and black color are extracted from the product shape to create a unique visual symbol of the product category. The packaging design of small pot type disposable edible is easy to carry, and solves the problems of expired products and deterioration caused by long time after opening the large pot of honey. Honey hunting is the meaning of looking for honey. The lid of the small jar is designed by combining the number 1 to 31 with the trajectory line of the bees' honey gathering flight. The shape of the tail of the lid of the small jar suggests that consumers open and eat it from here. The design of the outer packaging adopts the form of calendar hollowing out to display the information of each small jar of honey top cover, and consumers can intuitively see the corresponding production year and month of the product, so as to determine whether the product is expired. After opening, the whole row of small POTS of honey can be folded into a hexagonal small calendar to urge people to stick to eating on time.
Highlights
First of all, the bee tail shape and the yellow and black color matching make the bee honey products stand out in the homogenized consumer market and reduce the cognitive cost of consumers; Secondly, the concept of creating a small pot of honey at a time, using a small pot of honey each time, clean, sanitary and convenient to carry, solves the problem that the large pot of honey is not eaten for a long time after opening, which affects the taste of the product, and even leads to the waste of the product expiration; Finally, the outer packaging of the calendar form corresponds to the date of honey production, and consumers can intuitively understand the date of honey production when eating or buying honey, and can urge consumers to stick to it every day.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 纸质 Paper
Craft
The small jar of honey uses food-grade environmentally friendly PET plastic to open the bee tail molding, combined with the aluminum foil sealing film, which has good sealing and barrier property, which can better protect the quality of honey. The outer packing box is printed with special paper with a sense of texture, and the outer box is hollowed-up, which allows consumers to see the products in the box, and also reflects the feeling of the calendar. The inner box is also hollowed-out treatment, which can better fix and protect the small pot of honey, and the inner box is also indentation process, which is convenient to fold the inner box into hexahedra through a paper forming.