Type of applicant company

设计机构

Country

英国 中国 美国

Company Website

https://jdoglobal.com/

Images

Brand of the Product

Absolut

Designer Name

JDO

Position of Designer

无

Target Consumer

Absolut Mozaik aims to resonate with a cosmopolitan and diverse group of consumers who appreciate the brand's commitment to inclusivity, contemporary art, and cultural expression.

Distribution Channels

小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Absolut Vodka ended 2023 on a high with a collaboration with musician, actor, and LGBTQ+ activist Olly Alexander. JDO played a key role in crafting a one-of-a-kind Absolut bottle and bringing Alexander's concept to life. Believing that life is more exciting when you mix things up, Absolut is a true advocate for quenching the thirst of progress. By mixing up different ideas, individuals, and cocktails, their aim to be the global spirit of positive change.

Inspired by the idea that we are all unique, but not alone, Olly's mosaic artwork celebrates individuality while symbolising our collective importance—a powerful testament to being distinct yet interconnected in the grand tapestry of existence.

Highlights

JDO's design work shines by introducing sleek lines that enhance the aesthetics of the Absolut bottle, preserving its iconic silhouette and signifying this edition as truly exceptional. Notably, the interaction between the front and back labels adds depth, drama, and engagement. JDO seamlessly integrated Olly Alexander's artwork into the bottle, creating a captivating stained-glass effect across both labels. The central medallion beautifully showcases this enchanting mosaic pattern, offering consumers a visually stunning and distinctive experience. This meticulous fusion of design elements sets the Absolut collaboration apart, providing a unique and memorable value compared to other works in the market.

Market Performance

None – Less than two months

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 玻璃

Craft

The design process for this project was carefully tailored to align with Absolut's existing manufacturing requirements. This approach ensured that the creation of the bespoke and unique design didn't necessitate the purchase of new equipment. By strategically adapting to the current manufacturing infrastructure, the design team achieved a seamless integration of sleek lines and intricate details, enhancing the Absolut bottle's aesthetics without disrupting or overhauling the production process. This not only upheld efficiency but also demonstrated a strategic and resource-conscious design strategy, adding a layer of practicality to the bespoke and visually appealing aspects of the final product.

Does the design solve the problems that are common across the product category? If so, please explain.

With this limited edition, Absolut addresses challenges that extend beyond the category, focusing on broader issues of inclusivity and acceptance. Drawing inspiration from the brand's rich history, spanning from LO Smith to Warhol and Studio 54, to recent initiatives supporting Pride, Absolut consistently embodies its core values of inclusivity and progress. This design aims to foster positive transformation by breaking the ice and promoting openness, encouraging a world where differences are celebrated and connections go beyond individual tribes.

What functional designs of the work have enhanced the user experience?

The functional design of Absolut Mozaik enhances the customer experience by blending sleek lines into the iconic bottle silhouette, ensuring a visually appealing and ergonomic grip. The interactive front and back labels create depth and engagement, inviting consumers to explore the bottle dynamically while the stained-glass effect of Alexander's original turns the bottle into a captivating visual masterpiece. Through a thoughtful integration of visual appeal, tactile elements, and interactive features, Absolut Mozaik transforms the act of consuming the product into a truly immersive and memorable experience.