Type of applicant company

品牌方

Country

中国

Company Website

www.nxfn.com.cn

Images

Brand of the Product

Rainbow Nuts

Designer Name

Chufan Liu

Position of Designer

designer

Target Consumer

Midrange consumers needing to give CNY gifts and fashionable younger generation

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 团购

Positioning

礼品 Gift

Design Story

CNY market is overwhelmed with the traditonal style giftbox and the homogenized forms of product and packaging. The innovation and creativity in giftbox style appearance can catch more consumers' eyes, uniquely shaped giftbox is a good try, this pistachio-shaped giftbox looks fun and stands out in the market.

Highlights

1.Unique pistachio-shaped——CNY limited edition nuts giftbox is a “huge” pistachio in concept, has fresh and simple design, a fun and tasty choice of novelty gift to your relatives and friends.
2.Using the world's high-quality raw materials——California large pistachio, natural opening without bleaching, clean label and meets the consumers' health needs.
3.DIY＆secondary use：the bottle can be uesd as storage box, decorative ornaments, children's toys, etc., the practicability is also strong.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

common process