Type of applicant company

品牌方

Country

中国

Company Website

http://www.baixiangfood.com/

Images

Brand of the Product

BaixiangLiboshi

Designer Name

Creative Director of Gift Box: Zeng Ruilu, Design Director: Zeng Ruilu, Han Yu, Illustrator: Alex

Position of Designer

Creative Director of Gift Box: Zeng Ruilu, Design Director: Zeng Ruilu, Han Yu, Illustrator: Alex

Target Consumer

People who pursue high-quality living and spiritual culture

Distribution Channels

其他销售渠道 礼品渠道 Gift

Positioning

礼品 Gift

Design Story

*Design background: Zodiac culture, as a traditional Chinese customs, has a profound cultural heritage; The dragon, on the other hand, has been a spiritual totem and symbol of national culture exclusive to the Chinese people for thousands of years. Guamian, as an indispensable classic food in Chinese culinary culture, has a long history. Among them, there is a noodle named "Dragon whisker Noodle" due to its delicate shape resembling a swimming dragon. It is precisely this fit that has become the background for the birth of the "Xianglong Xian Mian" gift box.

*Design Concept: In the packaging design concept of the Xianglong Noodle Gift Box, the design team fully considers the correlation and fit between the product (dragon whisker noodles) and the Chinese totem (dragon). Through the core concept of "turning noodles into dragons", the spiritual core of the Chinese people is interpreted through cultural tracing, deeply linking "noodles" with the traditional cultural matrix - the grand mythological view (dragon), and painting dragons with noodles, integrating dragons and noodles.At the same time, the internal single package and external gift box form a visual unity, using blessings to enhance the atmosphere of auspicious dragon arrival and good fortune.

Highlights

◎ The most beautiful cultural totem: face shaped (painted) dragons, assemble dragon whisker noodles into a box, and praise the the Year of the Loong with the theme of "auspicious dragons offering faces".

The Most Beautiful and New Chinese Style: Packaging design emphasizes the balance between functionality and visual appeal. The visual presentation of "painting dragons on the surface" serves as the core visual, and the three inner packaging "face dragons" each have their own expressions, combined with traditional auspicious elements for a series of printmaking style designs.

◎ The Most Beautiful Chinese Color: The three inner bags adopt traditional Chinese colors - "red", which fits the Chinese people's "red worship" sentiment and highlights auspiciousness and nobility; Blue, also known as "Eastern color"; Green, originating from mountains, rivers, lakes, and seas, is a natural color that respects heaven and cherishes things.

Market Performance

There is currently no relevant data available during the product launch.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Packaging focuses on the harmonious coexistence of visual aesthetics and environmental protection, abandoning all complex packaging techniques, and enhancing packaging quality, beauty, and design with "noodle dragons" and Chinese elements; The inner box adopts an integrated inner box, which facilitates the packaging, transportation, storage, and sales of gift boxes.

Does the design solve the problems that are common across the product category? If so, please explain.

The vast majority of hanging noodles on the market are mainly sold at low prices, with a simple, down-to-earth visual design style, and relatively weak design and aesthetic appeal. The design of the Xianglong Noodle Gift Box has broken through such market bottlenecks. While considering product quality, it deeply connects and integrates China's vast culinary culture, ritual culture, and hanging noodles themselves. Through the creative use of noodles to depict dragons, it stands out among a group of hanging noodle products.

What functional designs of the work have enhanced the user experience?

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Did the design help increase the sales performance of the product? If so, please give related evidence.

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Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

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