Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
Lei Da Sheng
Designer Name
NanCheng
Position of Designer
Design director
Target Consumer
Mainly women aged 26-35, people with certain quality of life needs and pressure from study or work
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Positioning
礼品 Gift
Design Story
More and more young people are joining the health bureau. On social media, they are keen to share nourishing and health-preserving methods with each other, and discuss how to "replenish qi and nourish essence." In recent years, the consumption scale of traditional Chinese nutritional supplements market has continued to increase. Among them, high-end nutritional ingredients from traditional culture such as ginseng and velvet antler are very popular among young people. The consumption trend of tonics is ready-to-eat, convenient and snack-oriented. Then ginseng products can meet consumer needs in a lighter and more convenient way, break people's traditional concepts and integrate into their life scenes. One of the keys to successful differentiated competition in the health market lies in product form. Products that are novel, fun, and satisfy young people’s nutritional needs and lip desires are more likely to capture people’s hearts.
Highlights
More and more young people are joining the health bureau. On social media, they are keen to share nourishing and health-preserving methods with each other, and discuss how to "replenish qi and nourish essence." In recent years, the consumption scale of traditional Chinese nutritional supplements market has continued to increase. Among them, high-end nutritional ingredients from traditional culture such as The packaging is made of Changhong acrylic, with a translucent texture and eye-catching colors, which is clearly different from the ginseng nourishing products on the market. She is extremely young, has her own fashion attributes, and has natural advantages on social platforms. After each small package is picked up, there is "30 Things Worth Doing in Life" printed on the bottom, conveying the concept of caring for health and loving life. Each independent package contains a small puzzle piece, and 30 puzzle pieces can form a complete picture. It also represents the completion of a course of treatment and the formation of a habit, which greatly enhances the interactivity of the product.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
其他 亚克力，纸
Craft
Colored Changhong acrylic gift box is used, and the text on the lid is screen printed. The independent small box uses hot stamping laser silver technology.