Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
Babychan
Designer Name
Bao YueMeng
Position of Designer
无
Target Consumer
Mothers around 24 to 34 years old, with babies over 12 months old; They pursue scientific feeding, and pay attention to baby's nutrition and health
Distribution Channels
电商 E-commerce; 其他销售渠道 线下母婴店
Positioning
大货消费品 Mass Production
Design Story
Everyone knows that linolenic acid and linoleic acid can give rise to DHA, EPA, and ARA in human body, which are important substances for the development of the brain, nervous tissue, and retina in young children. The Chinese Nutrition Society recommends that infants and young children aged 7-12 months should consume 510mg of linolenic acid per day. Compared to other walnut oil products, using a straw or spoon as a measuring tool may bring inconvenience in cleaning and outdoor scenarios. We hope to make some design adjustments so that consumers can quickly understand how to use.
Highlights
The overall design of Babychan baby walnut oil essence still follows the smiling face symbol of all the babychan product lines, providing an obvious brand recognition, while highlighting the elements of the raw material walnuts, and more intuitively showcasing their characteristics originating from walnuts.
Babychan baby walnut oil essence is designed as an independent small package, one package amount meets the recommended daily requirement of 90% linolenic acid for infants and young children aged 7-12 months. Simply tear it open and squeeze it into the baby's food, and add nutrition and flavor. Whether it's dining out or pairing with breakfast at home, it's very convenient.
In terms of overall shape, a test tube shape that is easy to tear off reflects its precise nutrition. When in use, it only needs to be gently torn along the notch of the test tube mouth, which is very convenient.
Market Performance
Since launched at September 6th, the product is popular among mothers for its unique design and convenient usage, with a high repurchase rate and increased sales in each month.
Material（For concept works, please choose the material you plan to use）
其他 4层复合材质PET12/AL7/PA15/PE60。
Craft
This product uses a four layer strong barrier packaging to prevent oxidation and isolate bacteria. The innermost layer of PE material can directly contact with food, is non-toxic and harmless, and the outer PA and AL materials can effectively prevent puncture and the entry of moisture, bacteria, and other substances. The outermost PET material ensures bright and beautiful printing.