Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
SISWISH
Designer Name
Mr.Tree、SISWISH Brand Content Team
Position of Designer
Design Director
Target Consumer
People who love coffee, sports, life, and themselves
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
In terms of packaging color, we hope that users can get product attributes at the moment they see the packaging
In terms of packaging form, besides standing out in terms of product appearance, it is also more important to consider the practicality when users receive the product
In terms of packaging for the coffee body, I have used independent small cans. Small cans not only provide better and cleaner storage for the coffee body, but also provide customers with a more experiential experience when enjoying each cup of coffee.
Highlights
In terms of packaging color design, different colors should be used to distinguish according to different tastes. For example, lattes will mainly use warm shades of orange and orange, which better reflect the richness and strong aroma of the latte itself; And the Taifei adopts a more brick red blend of dark red and light coffee, which not only reflects the taste description of the Taifei itself, but also takes into account the winter launch node of the Taifei. A deeper color scheme can better match the winter warmth
In terms of packaging form, we boldly adopt the form of external windows, and use the shape of coffee beans as windows. This way, users can also see the independent small cans inside more intuitively, achieving what you see is what you get, achieving a balance between design and practicality
Market Performance
As the first brand to develop such products on a private domain platform. Since the launch of SISWISH Coffee Sports Nutrition Powder in 2021, it has received high praise from customers and has developed 6 flavors. As of October 2023, 1622600 cans have been sold, with a sales amount of 17 million yuan.
Material（For concept works, please choose the material you plan to use）
其他 pvc透明盒+彩盒
Craft
The perfect integration of flavor, efficacy, and coffee is required in 5 grams of coffee powder. The final product is determined by senior R&D engineers after dozens of single factor, cross validation experiments, and flavor evaluations by multiple groups of people
The development of this product provides consumers with a novel and functional coffee that combines efficacy and flavor, greatly reducing the cost of choice for consumers among numerous complex products in the market. At the same time, the development of this product has to some extent stimulated the R&D and innovation capabilities of food production factories, as well as the upstream supply chain's ability to explore the development of cutting-edge new raw materials
In terms of packaging, the use of PVC transparent box+color box is unique and innovative in the same industry
Does the design solve the problems that are common across the product category? If so, please explain.
Against the backdrop of severe homogenization in the fast-moving consumer coffee category in the current market, Xiwei Coffee hopes to stand out among numerous homogenized products in terms of packaging, while also considering more product practicality while ensuring its appearance
What functional designs of the work have enhanced the user experience?
The coffee drinks prepared in offline coffee shops are only aimed at combining coffee flavor and caffeine, and there is no development of efficacy requirements.
SISWISH has added MCT components to coffee varieties, which can quickly supply energy and continuously burn fat. MCT has a faster absorption rate, higher utilization rate, stronger gastrointestinal adaptability, and B vitamins, improving metabolism and increasing energy consumption.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The product maintains an artistic sense.
Products always have a sense of freshness.
The product also has a sense of fun.
The product also has a sense of dissemination.
Once the product was launched, it received quality recommendations from bloggers and influencers across the internet, and received warm support from Olympic champion Zou Shiming and his wife
Since its listing, it has been deeply loved by consumers and has gained a good reputation in the industry.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The cup shape of small capsule coffee is consistent, with a jumping and eye-catching color scheme. After drinking, the jar can be used as a decoration or collected for art display