Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
Yunnan SIS
Designer Name
Design Team: WUFEEL ® Brand, Creative Planning: Xiaoyao; Design Creator: Wu Jinyin; 3D Model: Hu Jintao
Position of Designer
Design Team: WUFEEL ® Brand, Creative Planning: Xiaoyao; Design Creator: Wu Jinyin; 3D Model: Wu Jintao
Target Consumer
Women are the main consumers, and those born between 1985 and 2000 are the core drivers of category growth
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
Apenjie is another nickname for the million-level food blogger @Dianxi Xiaoge.
In 2022, @Dianxi Xiaoge decided to incubate a new brand, Yunnan SIS®（Apenjie）. "After leaving Yunnan, it's difficult for everyone to eat a bowl of rice noodles made only of rice and water, and many people don't even know that rice noodles and Mifen are not the same ingredient. So I want to do my best to create a Yunnan rice noodle brand, just like I did when I first started Dianxi Xiaoge."
Different from the original brand Dianxi Xiaoge ® all-encompassing Yunnan products, the new brand Yunnan SIS®（Apenjie） products vertical Yunnan rice noodles, focusing on Yunnan rice noodles.
Yunnan SIS®（Apenjie） brand communication is closer to Apenjie herself and her inner expression. We hope that it is not just about flavor, but also about humanities. From unboxing, to product use, to follow-up experience, we have a more "human" communication perspective with users, paying attention to what people think and what they want, so that Yunnan's rich homeland and life energy can be seen everywhere, delivering a warm brand experience plan.
Highlights
Visual, we guide the way with brand personality and core.
The bamboo hat is an important cultural symbol that witnesses the harvest of the land under the agricultural civilization, representing the warmth of life and the wisdom of nature.
Therefore, we chose "bamboo hat" as the super symbol of the brand, combining the three brand self-images of "Yunnan sister" + "home messenger" + "daughter of the earth" into one.
Through the collision of ethnic weaving patterns and Yunnan's passionate color aesthetics, the second layer of visual identity of the brand is presented. The pattern assets have "growth", and modern fashion and ethnic trends complement each other, allowing tradition to shine with new brilliance and Yunnan brands to no longer be trapped in outdated visual systems.
Market Performance
Since the launch of Yunnan SIS® brand, the cumulative sales of products have 1 million +, maintaining a high Re-purchase Rate on various platforms and gaining market and consumer recognition. Personal potential IP + product strategy has created a unique memory symbol for the brand.
Material（For concept works, please choose the material you plan to use）
其他 八边封袋（哑光OPP＋白牛皮纸＋PE）
Craft
The front "Crossing the Bridge Rice Noodles" icon features special gold craftsmanship, highlighting category recognition and enhancing packaging texture. Each flavor is packaged in a large area of main color, using spot colors with full color values and delicate printing. The overall use of beautiful and generous eight-sided sealed bags brings users a better experience and showcases Yunnan's passionate color aesthetics.